Released on = December 27, 2006, 11:54 pm

Press Release Author = ChannelPoint.com.au

Industry = Internet & Online

Press Release Summary = Australian organisation ChannelPoint.com.au today announced
new services to assist vendors with their channel partner relationships.

Press Release Body = In the highly dynamic and often commoditised technology
markets, vendors are finding it increasingly difficult to maintain lasting and
profitable relationships with their channel partners. ChannelPoint.com.au is an
Australian based organisation providing services to the channel and is making
inroads for vendors willing to collaborate more closely with their distributors and
resellers.

For too long, many vendors and their channel partners have engaged in a buyer-seller
relationship which automatically placed their respective organisations at odds with
one another. Vendors by their nature have been too myopic in their focus on revenue
and shareholder value. In contrast, distributors and resellers have been focussed on
gross margin in order to survive. Rarely have these two organisational objectives
been in sync.

A new pattern is emerging with vendors that are increasingly channels savvy and can
see the benefit of working collaboratively with their channel partners in a mutually
rewarding partnership. This is a positive sign for the industry and shows a degree
of maturity that is long overdue.

Organisations such as ChannelPoint.com.au are there to help vendors and channel
partners alike in their efforts to work together effectively. Often times the
difficulty lies in taking the first steps towards collaboration. There are trust
issues to be managed and differences of opinion that need to be worked through.
Beyond these there is a vital requirement to obtain the buy-in of key executive
level stakeholders within the vendor organisation. ChannelPoint.com.au has new
programmes available to obtain the requisite support and work through the day-to-day
relationship issues.

"Our programmes show vendors and their channel partners new ways to work together
and achieve lasting benefits for both organisations" stated Sales & Marketing
Director, Robert Nagy. "The primary client base for these services will be vendors"
added Nagy, "however we also anticipate a great deal of interest from channel
members who are really hurting the most". Nagy posits that the ChannelPoint.com.au
website will provide an open forum to get discussions underway rather than solve
detailed concerns. He adds that the ideal forum is through a mediated discussion
between affected parties. ChannelPoint.com.au staff are experienced in bringing
various parties together and overcoming past difficulties.

Vendors seeking that edge within the channel will do well to consider their channel
partner relationships. The ChannelPoint.com.au site serves as an excellent platform
to get discussions started at a high level. Their team of channels experts can also
assist vendors obtain vital and constructive feedback about the relationship which
can be used as the basis for gaining trust and building highly effective channels
relationships.

About ChannelPoint.com.au

ChannelPoint.com.au is an Australian-based services organisation providing
technology vendors and channel members with a platform to communicate and
collaborate in an open and supportive forum. Our goal is to empower our client
organisations with a voice that will be heard throughout the channel as well as
provide a means for members to connect and explore new and exciting partnering
opportunities.

Web Site = http://www.channelpoint.com.au

Contact Details = Robert Nagy
Sales & Marketing Director
ChannelPoint.com.au
Melbourne, Vic.
AUSTRALIA
+61 (0)3 9867 5883
www.channelpoint.com.au