How to lose website visitors - without really trying
Released on = December 6, 2006, 6:30 am
Press Release Author = Cape Spear Press
Industry = Internet & Online
Press Release Summary = A huge chunk of all the web pages, ebooks, articles, blogs, sales letters written in English originate in the USA. But there are at least five times as many English speakers world-wide as there are in the USA. This new report will help everyone writing in English to avoid the pitfalls that alienate international readers. Follow the report\'s guidelines, and you will find a massive world-wide market of eager, happy consumers.
Press Release Body = As you probably know...
* A huge chunk of all the web pages, ebooks, articles, blogs, sales letters written in English originate in the USA.
But you almost certainly DID NOT know...
* There are at least five times as many English speakers world-wide as there are in the USA.
This means that a high proportion of people online have trouble with content written in \'American English\'. They find the style bizarre, the language unusual, and much of the grammar and punctuation wrong.
And, of course, the problems are not just one-way. Plenty of Americans have real trouble with the English of Brits, Australians, Indians, even Canadians. To help everyone writing in English make their material acceptable to international readers, Kathy Lang\'s new report, \"Writing for the World\", shows:
* the everyday words that will make international readers click away fast
* how to avoid seeming arrogant or ignorant
* forms of writing that make text difficult to read
* how to use punctuation so that it helps readers
* why apostrophes are so hard for foreigners, and what to do about it
Dr Mani, one of the most respected writers and marketers on the Internet, says:
\"If only everyone writing ebooks/reports could densely pack so much value into a crisp, short report, while keeping it entertaining and lively so it becomes an easy, fun read...\"
A sample chapter of Kathy\'s report, \"Writing for the World\",is on http://www.nichemastertoolbox.com/writingforinternationalreaders/
People can buy the whole report from http://www.capespear.info/sp/writingforinternationalreaders/
Review copies of the full report are available - please email Kathy on pr@michemastertoolbox.com
Bio: Kathy Lang of Cape Spear Press has spent half a lifetime using manuals, books and computer software, and the other half reviewing them. She has published nine books and hundreds of articles offline in Europe and the USA, as well as on the internet, on subjects ranging from product guides and reviews to church music. She aims to cut through the hype and help people to be healthy, wealthy and happy. Her main site http://www.nichemastertoolbox.com reviews internet keyword, niche and traffic tools. Kathy lives in a.small, happy town by the ocean -- see her personal blog http://granitefilledwithgrace.blogspot.com about life in a beautiful old fishing port in Cornwall, UK.
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