Released on = December 5, 2006, 10:32 am

Press Release Author = NYCA

Industry = Management

Press Release Summary = NYCA Vice President/Director of Strategic Planning Michelle
Edelman explores the $2.6 trillion spending power of Baby Boomers in her new book,
\"After Sixty.\"

Press Release Body =







NYCA Strategic Planner Explores Spending Habits of Baby Boomers in New Book, "After
Sixty"

"Baby Boomers have revolutionalized markets and products throughout their lives,"
says Michelle Edelman, Vice President/Director of Strategic Planning for
full-service San Diego-based advertising agency NYCA. To address the impact of this
influential group, Edelman has co-written "After Sixty," available this month from
Paramount Market Publishing.

"The book explores how this huge buying group will spend in the next decade," says
Edelman, who came to NYCA last year from Ogilvy & Mather, where she helped create
the groundbreaking Dove Campaign for Real Beauty. "We expect the Boomers to behave
quite unlike previous generations, who at the same age were planning to retire,
becoming more conservative financially and slowing down physically."

Some of the topics explored in "After Sixty" include the migration of Boomers
geographically, a comparison of their attitudes and well-being on a global basis,
and the impact on various financial markets as a result of the demographic's
so-called retirement.

"Baby boomers will control $2.6 trillion in spending power by 2007 and Michelle\'s
expertise is invaluable to any marketer who wants to understand and motivate this
important group,\" says Michael Mark, creative director/CEO of NYCA. "In fact, we're
offering a grow! day during which Michelle can help marketers effectively target
their message."

Those interested in more information or setting up a grow! day should contact Jon
Dupuis at 760-436-7033 or jdupuis@nyca.com.

NYCA is a San Diego-based full-service marketing agency that grows businesses with
inspired ideas. NYCA has grown business for clients like TaylorMade Golf, San Diego
Convention and Visitors Bureau, Rossa Putters, Maxfli Golf, ViewSonic Corp., The San
Diego Union-Tribune, SignOnSanDiego.com, The EastLake Company, Kyocera Wireless,
DIRECTV, Penta Water, National City Mile of Cars, AutoAnything, First Dental Health,
TaylorMade Performance Labs, and others. To find out how NYCA can grow your
business, log on to www.nyca.com.


Web Site = http://www.nyca.com

Contact Details = NYCA
1010 South Coast Highway, Suite 101
Encinitas, CA 92024
760-436-7033