Released on = December 24, 2006, 8:11 am

Press Release Author = Jennifer Allan

Industry = Real Estate

Press Release Summary = Sure to generate some controversy within the real estate
community, Sell with Soul offers new agents an alternative to traditional models of
success.

Press Release Body = Denver, Colorado (December 20, 2006) - Real estate agent
Jennifer Allan's new book, Sell with Soul, the New Agent's Guide to an Extraordinary
Career in Real Estate may put some experienced real estate brokers in a bad mood.

Sell with Soul is a survival guide for first-year agents that challenges some of the
most dearly held beliefs of traditional real estate sales theory. Cold-calling and
memorized scripts are "Old School" while lunch dates and competency are "soulful."
Allan advises new agents to work free for a period of time to learn their craft, and
afterwards, happily discount their commission for friends and repeat customers. She
counsels against arrogance and encourages competence. She
asks agents to respect their clients and prospects and to play by the Golden Rule in
their real estate career.

There will likely be a cry of outrage from the real estate community at some of
Jennifer's assertions. Within the 60+ personal stories and anecdotes from her 10
year career, experienced real estate brokers may find that actions and behaviors
they consider crucial to the success of their business are the very things Allan
calls greedy, arrogant and self-serving.

In writing Sell with Soul, Allan did not set out to enrage the real estate
community. Her goal is to help new agents survive their first year in a profession
in which an estimated 80% of new licensees fail. The 190-page book contains numerous
strategies and tips that will save the new agent a tremendous amount of time and
money figuring out what works and what doesn't.

But if Sell with Soul also serves as a call-to-action for the real estate community,
so much the better, says Allan. "I wanted to present a fresh way of selling real
estate that doesn't involve aggressive prospecting, hard-core closing or generally
pestering strangers for their business. It just isn't necessary... and there is a
better way."

For more information on the Sell with Soul philosophy or to purchase the book, visit
www.sellwithsoul.com.

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Web Site = http://www.sellwithsoul.com

Contact Details = CONTACT: Jennifer Allan
464 Doe Run Drive
Newton, AL 36352
Office: 334-984-2478
Mobile: 334-790-7291

http://www.sellwithsoul.com

publicrelations@sellwithsoul.com