Released on = December 6, 2006, 11:48 am

Press Release Author = Troop

Industry = Apparel & Fashion

Press Release Summary = To celebrate it's 20th anniversary re-launch, Troop,
official licensee of Innovative Custom Brands (ICB), takes great pleasure in
announcing their unique partnership with RockMeTV.com, the worlds first and only
live, interactive music-television station with real-time audience participation 24
hours a day seven days a week.

Press Release Body = To celebrate it's 20th anniversary re-launch, Troop, official
licensee of Innovative Custom Brands (ICB), takes great pleasure in announcing their
unique partnership with RockMeTV.com, the worlds first and only live, interactive
music-television station with real-time audience participation 24 hours a day seven
days a week.
In addition to its role as corporate sponsor for the trade shows, weekly programs,
and real-time contests spearheaded by this multi-genre music television provider,
Troop will have a strong voice in establishing RockMeTV's visual identity by
outfitting their cyber jocks and the RockMeTV girls. By providing cutting-edge
fashion for this web-based entertainment medium, Troop is revitalizing their
reputation for setting trends not following them.
"It's more than just a partnership," says Troop President Chuck Hellman. "We see
this as a necessary coupling of two companies willing to embrace the future. With
RockMeTV.com providing the talent and troop outfitting its stars, it's a perfect
fit-quite literally."
Known for outfitting legendary hip-hop talent, such as LL Cool J and Ghost Face
Killah, Troop has been on the forefront of entertainment culture since 1986 giving
its Bronx-born street identity a unique flavor in the fashion and entertainment
world. Their partnership with RockMeTV.com represents Troop's second coming into the
pop-culture realm, this time riding the crest of the new wave in neo-tech
entertainment solutions for the savvy music consumer.
"By integrating the fluidity of natural TV with the interconnectivity of the net we
have high hopes for going global," says Phil Londrico, Founder/CEO of RockMeTV.
"And adding innovators like Troop into the mix is just the final ingredient for
success."
Ready to embark on a 42-city tour of America's best colleges, both Troop and
RockMeTV have their pulse on today's entertainment culture and plan on taking their
contemporary fusion of music and fashion where their audience lives.
"Fashion has been an integral party of the entertainment industry for decades," says
Robert Butler, Executive Vice President of ICB. "We see this marriage as the natural
evolution of our brand in the 21st century. Let's face it. The Internet's where all
the fans are."
"And we're already on fire," says Londrico. "We've collaborated with star
photographer Danny "Cash" Hastings who has photographed everyone from Wu Tang Clan
to Eminem and Troop will soon be outfitting the stars on MTV's new Fight Club TV
show. With all the tools available to us, the possibilities are simply endless,"
Londrico says.

Born in the Bronx in 1986, Troop is a historical icon on the Hip-Hop fashion scene,
setting trends that have been largely imitated but never reproduced. Responsible for
creating Vintage ath-leisure garments, Troop is more than a brand; they are a vision
in artwork that moves. Specializing in footwear and urban-lifestyle apparel, Troop
is always on the cusp of contemporary urban culture, standing alone as a pioneer in
the melding of street and style. Troop gear is available through eastbay.com, Pac
Sun Outlets, and YRB Soho/NYC, among others. For more information call Rod Schecter
at 405-347-4118 or go to TroopNYC.com.


Web Site = http://www.troopnyc.com

Contact Details = ROD SCHECTER
127 ATLANTIC AVE#2
BROOKLYN, NY 11201