Released on = December 26, 2006, 10:03 am

Press Release Author = Netquist Solutions

Industry = Advertising

Press Release Summary = Online advertising as compared to offline advertising.

Press Release Body = Let\'s face it. Email marketing and publishing have became very
popular tool for promoting your business, especially in the USA. Many people use
email in everyday communication. Email is fast and cheap. What would you like more?
Many people subscribe to ezines about Internet, Jokes, Tips, Recipes, Horoscopes...
Majority of these emails are free and very quality.

Advertising and marketing online and offline has at least one thing in common - you
have to know your target audience. Market segmentation is very important because you
don\'t want to loose your money sending your ads to someone who has no interest in
it. Email advertising and online advertising in general is more effective because
there are many state-of-the-art techniques which enable that you track every
advertising.

Some good services for tracking are:

Web Site Tracking

Stat Counter http://www.statcounter.com
Web Trends http://www.webtrends.com

Email Tracking

Group Metrics http://www.group-metrics.com

In online advertising you can get information where your visitors are coming from,
what do they read on your web site, how much is your email newsletter open-ratio,
how much is click/thru ratio for every link in your newsletter, also you can get
demographic reports about your visitors/subscribers and many other things. Because
of that, in online presence you have great options for 1-1 marketing. You can adjust
your web site design and content according to your visitor needs.

If you advertise on TV or magazines you can\'t know exactly how many people actually
saw your ad. There are some predictions but not that precise, of course.

One of the main advantages of offline advertising over online is that people still
believe more in what they see on TV than on the Internet.

Online promotion has one very big advantage over offline promotion and that is
interactivity. In online promotion you can have interactive ads that behave
differently based on visitor\'s behavior. Popular thing in online advertising is
making ads like mini home pages. Yahoo! use that technique for advertising their
services.

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Dejan Bizinger is a Contributing Editor for Infacta. Infacta is email messaging
services company providing powerful, yet easy-to-use award-winning Group Mail,
software for sending highly-personalized email messages and Group Metrics, software
for email tracking. For more information visit: http://www.infacta.com

______________________________

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