Released on = December 21, 2006, 4:59 pm

Press Release Author = Fertile Mind Pty Ltd

Industry = Retail

Press Release Summary = Fertile Mind releases another outstanding success for
pregnant mums - within 2 weeks of release it is available all over Australia in
Maternity and Baby stores.

Press Release Body = After continuous requests to provide a strapless bra to the
maternity market, Fertile Mind took it one step further and created a wonderfully
soft seamless band that can do so much more. It also provides a gentle support to
the tummy for those customers that don't need the full support of their clinically
proven Belly Bra. bandO also teams with their world famous Belly Belt to extend your
standard wardrobe into maternity wear and fill the gap that may start to appear
between tops and pants. Stockists are applauding Fertile Mind for the efforts in
making this product so soft and comfortable for their customers and the timing has
been great for Christmas gift giving. As at mid Dec 2006, 2 weeks after release, it
is now available in over 75 stores around Australia with many stockists ordering a
few times already because they are "just walking out the door". Japan and New
Zealand are also enjoying the magic of bandO with many other countries considering
it within their range.

Web Site = http://www.fertilemind.com.au/maternity-wear

Contact Details = Fertile Mind Pty Ltd
Unit 12, 84 Old Pittwater Road
Brookvale NSW 2100
Australia
+61 2 9905 0199
sales@fertilemind.com.au