Released on = January 5, 2007, 1:43 pm

Press Release Author = Karla Jo Helms, VP PR PostcardMania

Industry = Management

Press Release Summary = CEO PostcardMania, speaks to Printers at the Printing
Industries of America and the Graphical Arts Technical Foundation (PIA/GATF)
Conference in Detroit about handling change within an organization.

Press Release Body = Clearwater, FL, 9 October 2006 - Joy Gendusa, CEO of
PostcardMania - the leading direct mail marketing firm in the nation - recently
spoke to an audience of printers about leading their companies through change. The
panel discussion was held in Detroit, Michigan on 19 October at the PIA/GATF
Workflow Conference. Joining Gendusa on the panel were three other experts in the
field: Mike Murtaugh of MJM Graphic Communications; Marty Stadtmiller of Edwards
Brothers; and Joseph Makarewicz of Offset Paperback.

Joy Gendusa, part of the small percentage of women that constitutes the printing
industry, started out in the marketing industry before branching out into print. At
the point she stopped farming out her printing and purchased the necessary press and
pre-press equipment to manufacture in-house, she became part of that small
percentage.

Gendusa is known for her marketing expertise. With this knowledge she specifically
enjoys helping businesses - including her own - earn the income for expansion - an
atypical idea these days when most would rather borrow money or rely on investors.
When it came time to purchase her facility, presses, and all the other equipment
needed to print in-house, Joy found a creative way to raise the capital.

In the panel discussion at the PIA/GATF Conference, Joy Gendusa discussed how she
sought out and acquired an Industrial Development Bond (IDB) that enabled her to
make the transition from broker to printer. This enabled Gendusa to be in total
control of the direct mail process from beginning to end, hire additional staff to
increase quality of service and campaign results, plus increase her company's speed
of delivery.

"Because I got an IDB, I could take up to 18 months to spend the money and pay only
the nominal interest each month (approx 3%) which gave me the luxury of truly
evaluating all the existing equipment options out there before choosing," Gendusa
said, "Plus, an IDB allows me to have better cash flow than more typical bank loans
while keeping my company 100% mine."

Along with the little-known funding option that Gendusa acquired, another point that
the printers found interesting was her 'Zero Tolerance for Office Politics' Policy.
The majority question directed toward the panel by the printers in the audience was
how to get their employees to embrace changes and not resist them.

"Avoiding office politics is vital in growing a company and leading it through
change," Gendusa said. "There are enough barriers to overcome in business than
having to worry about unnecessary trouble within - it's infectious energy and I
don't tolerate it - it's one of the points that keeps my business running as
smoothly as it does."

About PostcardMania:
Hailed as one of the 500 fastest growing privately-held companies in the USA by Inc.
Magazine, PostcardMania was founded by Joy Gendusa in 1998, her only assets a
computer and a phone. Today they are on a $15 million-dollar-revenue run rate and
employ over 135 people. PostcardMania was the first full-service postcard
direct-mail marketing company to market to general businesses nation-wide and help
them expand through the use of direct mail marketing techniques. Their services
include graphic design, printing, highly-targeted mailing list acquisition and
mailing services with FREE marketing advice. Visit their web site at
www.postcardmania.com

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Web Site = http://www.postcardmania.com

Contact Details = Karla Jo Helms, VP PR PostcardMania
404 S. Martin Luther King Jr. Ave.
Clearwater, FL 33756
800-628-1804
fax: 727-441-4704
www.PostcardMania.com