Released on = January 30, 2007, 10:01 am

Press Release Author = Gian Fiero

Industry = Entertainment

Press Release Summary = Gian Fiero, a recognized authority on commercial music and
Independent A&R Specialist, has been named Director of A&R for the Strive For More
Music Showcase.

Press Release Body = Gian Fiero, a recognized authority on commercial music and
Independent A&R Specialist who has worked with artists signed to various labels
including RCA, Bust-It!, Gasoline Alley, Grand Jury Entertainment, and Interscope,
has been named Director of A&R for the Strive For More Music Showcase which
spotlights the best up and coming musical talent in the San Francisco Bay Area on a
quarterly basis.

Produced by Strive Management (Goapele/Ledisi/Pinay), Gian will be primarily
responsible for overseeing all aspects of artist relations, negotiations and overall
creative direction, and will coordinate repertoire to ensure that artists deliver
the utmost satisfaction to the targeted 25-40 year old demographic of the showcase.

Held at Maxwells Lounge, Oakland, California's premier, upscale R&B venue, each show
will include a minimum of two (or a maximum of 4) performers who will sing a
combination of covers and originals, and will backed by a contracted "house band",
which will be led by Grammy nominated music producer Cori Jacobs (Pussy Cat Dolls)
and music director for George Clinton and The Temptations.

Cross promotional opportunities are available and the audition process is ongoing.

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Web Site = http://www.strivemanagement.com/strive_striveformoremusicshowcase.html

Contact Details = Contact: Gian Fiero 323.384.4488