Released on = January 2, 2007, 1:02 pm

Press Release Author = Jodi Florence

Industry = Internet & Online

Press Release Summary = IDology Inc., a leading provider of electronic age and
identity verification solutions, today announced that it has published a whitepaper
designed to examine electronic age verification solutions and how using this
technology helps protect children online.

Press Release Body = "Doing the Right Thing: How Electronic Age Verification
Protects Children Online" tackles the complicated subject of age verification and
the risks businesses face by not using an age and identity verification solution.
Age verification has been a recent subject of concern due to the heightened exposure
of issues surrounding social networking. This paper reviews the emerging trends in
the age and identity verification market and examines the benefits of integrating an
electronic age verification solution within a business. It also offers a complete
set of factors to consider when evaluating age and identity verification providers.

"As a society we have established and live by a set of rules designed to keep
merchandise and services intended for adults out of the reach of children. Yet, on
the Internet, it is a different story. Many people think that age verification
technology doesn't exist, when the reality is such solutions are currently helping
protect businesses in several industries concerned with protecting children online,"
said John Dancu, IDology's CEO and a recognized subject matter expert for age
verification. "Our goal is to educate people on how this technology works and
provide the tools they need to understand the market and the risks associated with
not performing age verifications in their business."
An electronic copy of the paper is available after registration at
http://www.idology.com/whitepaper.html, and a preview of the first few pages of the
paper is available at http://www.idology.com/assets/AgeOnline_preview.pdf


About IDology Inc

IDology, Inc. (www.idology.com) provides real-time technology solutions that verify
an individual's age and identity while maintaining consumer privacy and building
trust through the responsible use of data. Our proprietary product ExpectID(tm)
validates individuals using as little information as name and address. And our
industry leading ExpectID Age confirms someone\'s age in customer not present
environments. Through our patent-pending process and advanced technology engine,
businesses can enable knowledge-based authentication to verify customers without
alienating them or being labor intensive on their business. IDology helps its
customers drive revenue, reduce costs and prevent fraud. For more information
contact info@IDology.com.



Web Site = http://www.idology.com

Contact Details = 3625 Cumberland Blvd
Suite 350
Atlanta, GA 30339
770-984-4642 (media contact)