Music Revolution - Industry `pays` fans to encourage legal music downloads
Released on = January 1, 2007, 1:18 pm
Press Release Author = MyMusicReturns.com
Industry = Entertainment
Press Release Summary = A new system to buy music online has been heralded as a salvation to the record industry. The process lets music fans make money by encouraging others to legally download music.
Press Release Body = A new system to buy music online has been heralded as a salvation to the record industry. The process lets music fans make money by directly linking purchases, with record labels in effect paying users to encourage others to legally download music.
The simple yet satisfactory solution is being heralded as a landmark event. Whilst high profile court cases have discouraged unregulated file sharing, official figures still show over 90% of music on the average iPod has been illegally downloaded.
Users can earn up to 27% of the retail price when other people buy their recommend albums. The new system has been developed to give users a financial reason to use legal outlets. Observers have warned that free downloads are strangling the music business and erasing budgets that record labels previously fed into new artist development.
Paul Ballance, CEO of the company pioneering the concept, MBopDigital.com, stated \"This is the first intelligent weapon that has been used to combat illegal music sales. It is naive to think that the music industry can compete on a level playing field with \'free\' music being so readily available, thus we have hijacked the illegal option\'s greatest attraction - a financial incentive.\"
The freshly launched scheme has already attracted thousands of users. The system, supplied by Delta Music Digital, runs through the \'MyMusicReturns.com\' portal. Ballance explained \"In simple terms; a person encourages their friends to buy legal music and emails them a link, if they use it and buy, then the person who has made the invite will also make money from it. We are letting the fan share in the profit, that is fair and everybody wins. The Internet is all about people power and this system is designed for that. The mass acceptance of illegal downloads first spread in a similar way.\"
The impossible task, pleasing both the consumer and the music industry, may now be in sight.
2012
