Self-Improvement Takes in Billions - Does Anyone Actually Improve
Released on = January 10, 2007, 6:55 pm
Press Release Author = David M. Bresnahan
Industry = Small Business
Press Release Summary = Self-improvement and self-development programs, books, and seminars represent a growing multi-billion dollar industry, but does anyone actually improve?
Press Release Body = Santa Monica, CA -- Americans want to be better than they are, and there are plenty of self-improvement gurus marketing books, tapes, seminars, and programs that they claim will do it for them -- but how many actually succeed is now being questioned.
\"People continue to flock to programs that claim to provide ways to improve their life in one way or another, and billions are being spent. The reality is most people do want to improve, but if these programs work then where is the evidence,\" asked life coach Devlyn Steele.
Steele said statistics reported in the media show that:
* obesity is at an all-time high * job satisfaction is at an all-time low * divorce rates continue to climb * sales of antidepressant drugs and sleeping pills are at record highs * only a small percentage have any savings * most people live from pay check to pay check
According to Marketdata Enterprises, a group that tracks major cultural trends, the self-improvement business is expected to hit $12 billion in the U.S. by 2008.
\"You cannot read a book or attend a seminar over a weekend, and wake up Monday morning with new behavior. Learning and being able to change behavior and apply what you learned are very different. Most people, on their own, cannot follow through with the effort that programs at home require,\" said Steele.
For the past seven years, the techniques of the \"Tools To Life\" have enabled Steele\'s clients to accomplish their goals. Steele said he established http://www.ToolsToLife.com to create change in behavior, teach skills of goal setting, and create results that last. The service is free of charge.
\"This is the first web site to provide an actual \'toolbox\' with a fully interactive, multi-media guided self-development program to enable you to grow and expand your life. You choose whether you work alone, with your friends, or with new friends through our support network. They provide the encouragement, feedback, and support missing from other self-improvement programs,\" explained Steele.
\"Our members are far more likely to effect positive changes in their lives because we provide a positive setting where they can thrive,\" he added.
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