Released on = January 14, 2007, 10:49 am

Press Release Author = Danielle Keister

Industry = Small Business

Press Release Summary = Virtual Assistants and other professional service providers
to learn about the power of marketing and branding.


Press Release Body = In marketing, when a product is invisible, or when a product is
a commodity (like tea), then the packaging becomes all important.

That's true for any professional service. The longer the business image says
"struggling professional" or \"amateur,\" the longer the struggle. People listen with
their eyes. A business must look as great as it is (or better).

In this powerful presentation, Mark Merenda of SmartMarketing explains the
importance of marketing and branding in a not heard before. Just a few of the
concepts that will be covered include:

Why image is vitally important to professional service businesses

How clients \"listen\" with their eyes and what image is telling them

The power of first impressions and how quickly and lastingly they are formed

Why investing in business image is one of the smartest revenue-generating moves to
make
Plus more, with whatever questions come up.

This teleclass is aimed at Virtual Assistants; however, all professional service
providers who have struggled with justifying the expenditure of funds on marketing
and branding will benefit from the information presented and are welcome to attend.

CALENDAR LISTING
What: "The Power of Marketing & Branding Professional Services: When the Product is
Invisible, the Package IS the Product"

Speaker: Mark Merenda, SmartMarketing

Date: Thursday, January 18, 2007
Time: 5pm PST / 6pm MST / 7pm CST / 8pm EST

Length: 1 hour
Cost: FREE!

To Register: http://www.VirtualAssistantNetworking.com/teleclass-registration.htm

--END--
About Mark Merenda, SmartMarketing
Mark Merenda founded Smart Marketing in 1994 after leaving a post in corporate
America as president of a $17 million-a-year software company. Since that time he
has built Smart Marketing into one of the country\'s premier marketing firms for
financial professionals and attorneys. Visit Mark\'s blog at
http://smartblog.typepad.com



Web Site = http://www.VirtualAssistantNetworking.com

Contact Details = Virtual Assistance Chamber of Commerce
Danielle Keister
P.O. Box 7101
Tacoma, WA 98417
253-238-1368
word@virtualassistantnetworking.com