Released on = February 23, 2007, 1:43 pm

Press Release Author = Asgard Systems Inc.

Industry = Computers

Press Release Summary = The imitation that Asgard Systems has received crosses the
bounds of flattery. Over the years, they have been copied in some blatant and
sometimes humorous ways.

Press Release Body = If imitation is the highest form of flattery then Asgard
Systems Inc. has been receiving it in spades. They are the publishers of Time
Tracker - employee scheduling software. Judging from some of Asgards' competitors,
Time Tracker appears to be the product to imitate.

They have had one competitor copy their logo and use it with their own product.
Another competitor directly copied the Asgard web site (www.asgardsystems.com) and
used it to sell similar software. In an attempt to increase market share, another
employee scheduling company called their product Time Tracker.

Then, there is the very bold competitor that used the name Asgard Systems as their
own company name. The company was even located in the same city as Asgards' head
office. The real Asgard was alerted to the issue when customers began to call with
complaints that just didn't make sense.

There was also the time that Asgard Systems discovered a tender and responding bids
to develop an exact copy of the Time Tracker software. Their free trial version was
copied and distributed as the basis of the tender.

Asgard also appears to be imitated when it comes to concepts and terms used.
Scheduling concepts originally developed by Asgard have also appeared in a number of
their competitors' products as well.

According to Richard Askwith, their product manager, "So far, our response has been
to call the offending party and present our case. The embarrassed marketing
director usually agrees to rectify the situation. In the case of the stolen logo,
we were in the midst of redesigning our logo anyway. The tender to replicate Time
Tracker was apparently cancelled, due to the high cost of development".

Richard goes on to say, "As amusing as these incidents are, I expect that we may
need to take more aggressive action in the future. It is very fortunate for all,
that the offending parties voluntarily curtailed their actions".

A certain degree of functional overlap can be expected in any industry. However, it
is innovation and difference that make for healthy markets. Asgard has been happy
to take the innovative lead but sometimes flattery crosses the boundary.


Web Site = http://www.asgardsystems.com

Contact Details = 19 Spruceside Ave.
Hamilton ON L8P 3Y2
905-527-4269