Released on = February 25, 2007, 7:27 pm

Press Release Author = NYCA

Industry = Advertising

Press Release Summary = Full-service San Diego-based marketing agency NYCA creates
new characters in humorous ad campaign for National City Mile of Cars.

Press Release Body = Full-service San Diego-based marketing agency NYCA shows why it
doesn't make sense to buy a car anywhere else in a new campaign designed to drive
customers to the National City Mile of Cars dealerships. "As the auto industry comes
out of two difficult years and competition in the local market increases, brand
awareness is no longer enough," said Michael Mark, creative director/ceo of NYCA.
"So we set out to develop a hard-selling campaign supported by humor to create an
emotional connection with the target audience."

The "41 Feet of Cars" campaign features the adventures of Josh and Zim, who own the
48th largest auto mall in San Diego but aspire to be number one. As viewers follow
the pair's misguided attempts to discover the secrets of top seller National City
Mile of Cars, they clearly begin to understand what makes Mile of Cars so special.
The Josh and Zim storyline provides the opportunity to touch on critical messaging
points for the dealers, including the many reasons why customers planning to
purchase or lease a vehicle in the next twelve months should shop at Mile of Cars,
including the best selection, great deals, convenient location and a bilingual sales
staff.

The campaign will include two :30 with one :15 lift and two :15 general market TV
spots as well as two :30 Hispanic market TV spots. The campaign will also include a
rich content online component.

Spots will run throughout 2007 on the top cable and broadcast stations, reaching
both the general market and Hispanic target audiences. The :15 spots will also run
periodically in theatres.

NYCA, a full-service advertising agency, opened its doors and arms to the world in
March 2002. Clients include San Diego Convention and Visitors Bureau, National City
Mile of Cars, New Dental Choice, TaylorMade Adidas Golf Worldwide, Rossa Putters,
Maxfli Golf, ViewSonic Corp., The San Diego Union-Tribune, SignOnSanDiego.com, The
EastLake Company, Kyocera Wireless, EnDev (Stingaree, Side Bar, The Witherby,
Ciro\'s), Duramed Futures Tour and others. The 38 remarkable NYCAers work on the
beaches of Encinitas, California. Lucky, huh? Log on to www.nyca.com to learn more.


Web Site = http://nyca.com

Contact Details = 1010 South Coast Highway, Suite 101
Encinitas, CA 92024
760-436-7033