Released on = February 26, 2007, 12:32 pm

Press Release Author = Too Much Dedication, LLC

Industry = Apparel & Fashion

Press Release Summary = Passion for video games leads pair to design popular new
line of T-shirts for gamers.

Press Release Body = ST. LOUIS, MO - Friends Keith Slater and Eddie Lehecka share a
common passion for video games and computer technology. They recently decided to
turn their passion into a business with the launch of Too Much Dedication, LLC and
Roots26, a clothing line with threads based on the styles and culture of the video
gaming community.

Both have been avid gamers and web developers since they were old enough to hold a
joystick and click a mouse. The company gives the entrepreneurs a new avenue to
pursue their passion.

Too Much Dedication's first product is a T-shirt line, based on imagery and artistic
styles from popular music-based games. The initial design's first batch sold out
almost immediately, and a second print of the shirt is selling really well also.

"We set out to create designs that would appeal to the gamer culture," Slater said.
"The initial response from the target audience has been strong, but the design has
proven to have an even broader appeal to a more mainstream audience as well."

According to Slater, the company released two new designs last week and they're
anticipating a positive response for them as well.

Slater, 23, is a St. Louis native. He earned a degree in computer programming from
Vatterott College. He has worked in programming since 2001 and has worked with
several companies as a web developer, IT specialist, asp and php programmer and
server administrator.

Lehecka, a resident of Anaheim, CA, started programming and designing websites at 11
and first began working with graphic design at 16. In 2001, he founded
bemanistyle.com, a popular interactive online community for enthusiasts of
music-related video games.

Roots26 is a T-shirt brand of Too Much Dedication, LLC based in St. Louis, Missouri.
The company designs and produces shirts to appeal to the international video gaming
community. For more information on the company, to see available designs or to buy
online, visit www.roots26.com.


Web Site = http://www.roots26.com

Contact Details = Too Much Dedication, LLC
146 Linnview Dr
St. Louis, MO 63129
314-256-9678
service@roots26.com