Released on = February 14, 2007, 9:20 pm

Press Release Author = organicARCHITECT

Industry = Environment

Press Release Summary = organicARCHITECT, a green architecture firm and research
think-tank, today announced the recipients of its third annual organicAWARDS for
2007. This annual award recognizes the most exciting products introduced in the past
year that promote both design innovation and environmental responsibility.

Press Release Body = organicARCHITECT, a green architecture firm and research
think-tank, today announced the recipients of its third annual organicAWARDS for
2007. This annual award recognizes the most exciting products introduced in the past
year that promote both design innovation and environmental responsibility.

\"The winners selected for this years organicAWARDS display a playfulness with the
concepts of sustainability,\" notes organicARCHITECT Principal Eric Corey Freed. \"We
saw amazing advancements and surging interest in green design in 2006, and designers
are really embracing the concepts to inspire them to design better objects.\" Nearly
all of the winning products are commercially available to the public right now,
showing the surging demand by the public in well designed, green products and
services.

Named one of the top Trends of the Year by the Wall Street Journal, Green Design has
finally come into a place of understanding and recognition. The overwhelming success
of the LEED® Green Building Rating System (Leadership in Energy and Environmental
Design) by the US Green Building Council is evidence of this embracing by the design
community (for more on LEED: www.usgbc.org/leed).

Perhaps the most innovative product recognized among organicARCHITECT\'s winners of
2007 is the Tesla Roadster. The sleek, high performance car is also an all electric
vehicle, proving being green does not mean you have to sacrifice on aesthetics or
performance. \"The zero-emission Tesla Roadster will change how we look at our
automobiles, which are the source of thirty percent of greenhouse gas emissions.\"
according to Freed.

organicARCHITECT\'s product selections this year demonstrate the tremendous
innovation and interest in being green coming out of the design industry. \"New,
innovative products and materials seem to show up daily,\" said Freed. \"Keeping
abreast of these new developments has become a full time job for us.\"

Consumer demand for more environmentally responsible solutions has finally pushed
manufacturers to change their ways. \"After the media frenzy for green in 2006, every
architect and designer has had to at least address Green Design and examine
incorporating it into their own practice\" said Freed, an award winning green
architect himself. His firm, organicARCHITECT, also helps other architects be green
through their extensive training and consulting programs.

Some interesting trends among the winners include addressing innovative energy,
water and resource uses. All of the winners have found new ways to deal with the
inevitable consumption of energy and materials.

Winners from this year and past years organicAWARDS are available at:
www.organicAWARDS.com

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ABOUT:
The organicAWARDS are presented each January to recognize other leaders in the
design industry who have adopted an innovative and green approach to their work.
Winners do not pay to be listed and are usually unaware of their nomination for the
award. organicARCHITECT does not accept any solicitations or advertising. All
research is funded through their design work.


Web Site = http://www.organicawards.com

Contact Details = MEDIA CONTACT:
Eric Corey Freed, Principal
organicARCHITECT
415.474.7777
media@organicarchitect.com