A Press Release Should Never Sound Like A Sales Pitch
Released on = March 12, 2007, 8:18 pm
Press Release Author = PressReleasePros.com
Industry = Marketing
Press Release Summary = The only thing anyone should be selling in a press release is a story, says a marketing expert.
Press Release Body = Writing a press release is different than pitching a business plan to a group of investors or trying to attract customers.
It may sound like on oxymoron: You send out a press release to get sales yet a press release can't sound like a sales pitch.
Many business people want to hard sell their business concept in a press release; they want to do the equivalent of jumping on a table and beating their chests. But that\'s often the worst approach when trying to sell the media on doing a story.
\"The only thing you should be selling in a press release is a story,\" says Glenn Selig of PressReleasePros.com, a marketing expert who specializes in writing press releases. \"Reporters don\'t want to be your salespeople. They\'re in the business of telling good stories. And that\'s what they want--good stories.\"
If you think that a hard sell will get your business on CNBC or the 6 o\'clock news, then get ready to buy ads because that rarely happens--if ever, Selig says.
\"The business of how to sell a company in a press release is largely misunderstood by people who don\'t know news,\" says Selig, who has 20 years experience as print and broadcast journalist, \"It\'s nothing like selling to customers, clients or potential business partners.\"
Distributing a press release can get expensive. Don\'t waste your money on a poorly written press release, Selig says. \"Knowing how to write a press release is critical to getting results,\" says Selig,\"because a press release that sounds like an advertisement will get you nowhere.\"
About PressReleasePros.com: PressReleasePros.com (http://www.PressReleasePros.com) specializes in writing professional press releases for small and medium sized companies. Staffed by real journalists, the company produces captivating, conversational press releases that get reporters\' attention. The cost for press release writing runs US$169-$269.
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