Released on = March 18, 2007, 6:41 pm

Press Release Author = Chris Meek

Industry = Apparel & Fashion

Press Release Summary = Luxury brand, Korloff PARIS, opens first boutique in the
United States.

Press Release Body = Salt Lake City, Utah. For immediate release -- Korloff, an
international luxury brand with over 45 boutiques and 450 points of sale, opens its
first boutique in the United States in Salt Lake City, Utah.

At the center of the Korloff brand is an 88-carat black diamond, the "Korloff Noir."
The legend of the diamond plays into all aspects of the brand, with collections
marked by a touch of culture and the magic of the diamond's legacy. The Korloff Noir
was, for several generations, the prized possession of the Korloff Sapojnikoff
family, part of the Russian nobility. The diamond is said to bring happiness, good
luck and prosperity to all those who come in contact with it.

Salt Lake City became the city of choice for Korloff after research revealed that
the city holds a strong luxury demographic often overshadowed by the conservative
nature of the state. In addition, Korloff\'s chairman fell in love with the city
during his visit over the 2002 Olympic Winter Games held in Salt Lake City.
In September, Korloff will hold its official grand opening of the flagship US
boutique. During this event the 88-carat Korloff Noir will travel with Korloff
founder Daniel Paillasseur to Salt Lake City and will be on display during the grand
opening events.

Web Site = http://www.korloffusa.com

Contact Details = Chris Meek
(e) cmeek@korloffusa.com
(t) +1 801.830.0223