Released on = March 13, 2007, 2:34 am

Press Release Author = Anish Sapra

Industry = Internet & Online

Press Release Summary = JuxtConsult's User Friendliness Index Report 2007 reveals
Shaadi scores above 95 percentile

Press Release Body = Mumbai, March 2007: A recent \'usability study\' of 121 most
popular websites in the country, conducted by online research consultancy firm
JuxtConsult, credited Shaadi.com for being the Best Practice Website in India.
Shaadi.com has been adjudged as the matrimonial portal with the best practices,
achieving a score of above 95 percentile.

Commenting on this recognition, Mr. Vibhas Mehta, Business Head of Shaadi.com said,
"We are elated and humbled by this recognition on a national platform. It is a
reflection of our commitment to providing a simplified, trusted and proven
matrimonial services website".

The online research conducted by JuxtConsult reveals that only 26 (or about 1 in 5)
of the websites are truly \'customer-responsive\'. Of the 26 highly user-friendly
identified, 12 websites stood out to form the benchmark or the best \'practiced
group\'. Shaadi.com is featured amongst these 12 websites.

This evaluation and classification of the top 121 highly popular websites in India
in terms of their customer responsiveness and download times was done by JuxtConsult
as part of its study to measure and calculate 'User Friendliness Index' (UFI) of
these websites. All the 121 sites were measured on the 32 individual usability
criteria to arrive at the comprehensive usability index, or 'User-Friendliness
Index' (UFI) of each website. Only 26 of the 121 most popular websites in India were
able to qualify to be tagged "User Friendly".

To make the study more comprehensive and representative, the top 5-6 websites from
23 popular online categories were included. The top 5-6 websites from each of these
categories were selected using a combination of the Alexa traffic ranking data and
the user preference of these websites as measured through a large online internet
survey conducted by JustConsult in May 2006 under its ' In Asia Online 2006'study.

About Shaadi.com:
A part of People Interactive (I) Pvt. Ltd., Shaadi.com was founded in 1997 and has
emerged as a leading Internet Services Company in India. Using proprietary
technology, Shaadi.com has transformed matchmaking into an interactive and exciting
experience. A detailed profile, multiple photos and a robust messaging system make
virtual matchmaking almost real. Shaadi has been ranked "The most visited
matrimonial website in India" by Ranking.com and is also the only Matrimonial
Website among the top 10 most visited websites in India as per Alexa.com. Shaadi is
the first Indian matrimonial portal to be ISO 9001:2000, TRUSTE and Verisign
certified. Today, with over 9.1 million members, 300 million page views per month
and over 715,000 successful marriages to its credit - Shaadi.com has revolutionized
the entire process of matchmaking.

People Interactive (I) Pvt. Ltd.
People Interactive (I) Pvt Ltd a part of People Group, which owns and operates
businesses such as Shaadi.com, Fropper.com, Shaaditimes.com, Astrolife.com and
Shaadi Point. Besides People Interactive, the group is a leading player in the
Mobile VAS space through its company People Infocom. Its brand MAUJ is a preferred
partner to leading mobile operators all over the world. People Group is also
involved in film & television production and event management through subsidiary
companies, People Pictures, Purple Media and PEP Management respectively. People
Interactive is a member of Nasscom, MAIT, FICCI, and a primary member of IAMAI.

Web Site = http://www.shaadi.com

Contact Details = People Interactive (I) Pvt, Ltd.,
2nd Floor, Shiv-E-Numh,
205 Dr. Annie Besant Rd,
Adjacent to City Bakery,
Worli, Mumbai 400018

Tel: 24952277