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rEvolution Acquires Event Management Solutions; George Pollington to Lead New Corporate Hospitality Division

Released on = March 9, 2007, 8:47 am

Press Release Author = rEvolution

Industry = Marketing

Press Release Summary = rEvolution is pleased to announce that George Pollington,
former president of Event Management Solutions, has joined rEvolution, the
Chicago-based integrated sports marketing and media services agency, as vice
president, business development. Pollington will lead rEvolution's newly launched
Corporate Hospitality Division. Pollington's former company, Event Management
Solutions, which is headquartered in Lakewood Ranch, Fl., has also been acquired by
rEvolution.

Press Release Body = CHICAGO (MARCH 2007). - rEvolution, the Chicago-based
integrated sports marketing and media services agency, recently launched a Corporate
Hospitality Division and added it to its portfolio of service offerings. To lead
this division, rEvolution tapped veteran George Pollington a 20-year industry
pioneer in corporate hospitality and event management. Pollington, along with his
company Event Management Solutions was acquired by rEvolution to enhance its
experience in the design, management and implementation of corporate programs for
major Corporations. Pollington brings a wealth of knowledge working with U.S.,
European, and global sporting events including Super Bowl, The Masters, Kentucky
Derby, NCAA Final Four, Wimbledon, US Open Golf, Tennis, Formula 1, FIFA World Cup,
Ryder Cup and The Olympics.

With Pollington's experience and industry relationships he and the team will expand
rEvolution's Corporate Hospitality Division and forge new partnerships in the
industry. Pollington strongly believes that corporate hospitality is a vital part
of sports marketing today.

Pollington says, "Corporate hospitality is fundamentally part of the sports
marketing world for two reasons. First, it provides brand leadership and second, it
helps companies bring clients into situations they would not otherwise be able to be
in, thus, forging and fostering stronger business relationships."

"As sports marketing evolves further as a valuable corporate tool to build customer
relationships and drive business, we see an opportunity to, yet again, set new
benchmarks for the industry with our Corporate Hospitality division," says
rEvolution President John Rowady.

"Corporate hospitality started with great tickets, food and beverage for customers,
which anybody and everybody can do today. How do you standout and provide a truly
unique experience that will endear the customer to you versus your competition? The
answer is by giving customers experiences they can't buy and give them access and
interaction with relevant celebrities and business contacts to help drive the
indelible bond that has customers receptive to the business message and points of
difference," states Rowady.

rEvolution and Pollington's plan for 2007 is to target clients, events and
properties that he has existing relationships with, as well as, new events and
emerging properties to assist in demonstrating the next generation of corporate
hospitality. In addition, Pollington will provide further leadership with
rEvolution's existing clients in the areas of hospitality and event marketing.

"My endeavor at rEvolution is to provide new and different experiences to our
client's customers while continuing the tradition of providing the best services and
programs in the industry," says Pollington.

About rEvolution
A full-service sports marketing and media agency, rEvolution utilizes the platform
of major sporting events, leagues, teams and athletes to promote its clients'
consumer and business-to-business brands. rEvolution is Chicago-based with a global
reputation. rEvolution's marketing division offers such services as creative
strategy, sponsorship negotiation, branding, event marketing, promotion, research
and hospitality. rEvolution's media selling, buying and planning division, called
the rEvolution Sports Network, provides custom-designed, on-air strategies for
advertisers interested in reaching national and regional audiences through college
football and basketball, World Cup Soccer, motorsports, action sports, as well as
other major sports programming vehicles. Unencumbered by a network of holding
company interests to consider, rEvolution, a mid-sized, independently owned agency,
joins forces with clients in creating and implementing business-building ideas.
Three long-standing industry experts, who possess more than 50 years of collective
global sports experience and relationships, lead rEvolution's skilled team of
professionals. More information about rEvolution and the unique experiences they
have created and executed is available at www.revolutionworld.com.

# # #


Web Site = http://www.revolutionworld.com

Contact Details = Daniel K. Lobring
Manager, Public Relations
rEvolution
600 W Chicago Ave., Ste. 220
Chicago, IL 60610
ph. 312-529-5833
fax 312-529-5851
e-mail: dlobring@revolutionworld.com
www.revolutionworld.com

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