Released on = April 17, 2007, 4:22 am

Press Release Author = Namrata

Industry = Small Business

Press Release Summary = Apparel Retailing in India: Opportunities for Foreign Firms
: India is well known as a competitive manufacturer of apparel

Press Release Body =
Apparel Retailing in India: Opportunities for Foreign Firms

India is well known as a competitive manufacturer of apparel. Many foreign companies
have been sourcing large quantities of garments regularly from India for a number of
years. But less well known is the fact that India has huge potential as a market for
foreign clothing, given its large population and growing household incomes. A few
significant foreign players-such as Levi Strauss, Benetton and Lacoste-have been
selling their branded apparel in India for a number of years. But most foreign
companies have yet to enter the Indian market.

Under government liberalisation policies, there has been a sharp increase in the
availability and variety of Indian and foreign branded consumer goods on the market.
Department stores have been expanding, franchising has grown in popularity, and
malls have proliferated. But in 1997 the government banned foreign direct investment
(FDI) in the Indian retailing sector, which means that direct foreign involvement in
retailing remains restricted to franchising.

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