Released on = April 21, 2007, 3:30 am

Press Release Author = Bharat Book Bureau

Industry = Marketing

Press Release Summary = - offers a critical appreciation of technological developments
- incorporates user-friendly illustrations and photographs
- Valuable reference for students, researchers and professionals in the clothing
and textile industries
- discusses how clothing should be designed, manufactured and dressed for good fit
and body image enhancement

Press Release Body =
Clothing appearance and fit: Science and technology

by J Fan, W Yu, Hong Kong Polytechnic University, Hong Kong and L Hunter, CSIR,
South Africa

Key Features of Clothing appearance and fit: Science and technology :

- offers a critical appreciation of technological developments
- incorporates user-friendly illustrations and photographs
- Valuable reference for students, researchers and professionals in the clothing
and textile industries
- discusses how clothing should be designed, manufactured and dressed for good fit
and body image enhancement

Fashion and beauty have helped shape history and today more than ever, we find
ourselves under increasing pressure to think about what we wear, what we look good
in and how best to enhance our body shape and size. Behind this seemingly
superficial industry, however, lies a technical thinking firmly grounded in science
and technology. In one fully comprehensive book, Clothing appearance and fit:
Science and technology provides a critical appreciation of the technological
developments and scientific understanding of the appearance and fit of clothing. The
authors bridge the science of beauty and fashion design with garment evaluation
technology, garment drape and human anthropometrics and sizing.

The ten chapters of the book provide a detailed coverage of clothing appearance and
fit. Chapter 1 considers body attractiveness and how it relates to clothing material
and design parameters and discusses classical and contemporary theories of beauty.
Chapters 2 and 3 present the industry's techniques, methods and standards for
assessing clothing appearance and fit and Chapters 4 and 5 review the research and
development of objective measurement technologies for evaluating clothing appearance
and fit. Fabric objective measurement, fabric properties and garment drape are
covered in Chapters 6 and 7 and the R & D of body measurement, anthropometrics and
sizing systems are detailed in Chapters 8 and 9. The final chapter reviews published
work on garment design and pattern alteration for achieving good clothing appearance
and fit.

Clothing appearance and fit: Science and technology will be an essential reference
for researchers, academics, professionals and students in clothing and textile
academia and industry. It includes many industrial standards, techniques and
practices.

For more information, Please visit : http://www.bharatbook.com/bookdetail.asp?bookid

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