Released on = April 27, 2007, 4:18 am

Press Release Author = Bharat Book Bureau

Industry = Marketing

Press Release Summary = Globalisation and pressures upon companies to lower prices,
move fashion to market more quickly and strive for better quality often have
negative effects upon workers

Press Release Body = Globalisation and pressures upon companies to lower prices,
move fashion to market more quickly and strive for better quality often have
negative effects upon workers, developing country communities and the environment.
Demands are now being made of companies to take greater social responsibility.

Many leading apparel companies in Europe and the US are paving the way for other
industries, by adopting solid corporate social responsibility policies and programs
as part of their mission, rather than simply an afterthought or a reaction to
critics. This is logical as the apparel industry is labour-intensive, highly
competitive and under pressure with issues like sweatshops. Despite these facts it
is still lagging behind; out of ten European companies, only two are considered to
be socially motivated investors and the US seems to be further behind.

The report describes specific companies\' approaches to CSR and the concerns
associated with these :

\"We\'re working to be one step ahead to be sure we look at all contingencies, mostly
around the fair labour standard,\" says Celina Adams, community investment manager
for Timberland. \"With the advent of the internet everything has become so
transparent, so you have to be looking at all production situations. Are they paid
fairly given local economy and conditions? Do they have access to health care,
education and reasonable housing?\"

It also outlines the aspects of successful CSR, key steps in implementation, CSR
pitfalls, power relationships and ensuring accountability.

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Contact Details = Bharat Book Bureau
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