Released on = May 1, 2007, 9:17 am

Press Release Author = PEARL Protected (Charity J. Kassa)

Industry = Real Estate

Press Release Summary = Lifesaving Permanent Escape And Rescue Ladder (PEARL) to be
offered as an option for Central Valley residents

Press Release Body = PEARL Protected®, creators of the patented Permanent Escape And
Rescue Ladder (PEARL®) for two-story homes, today announced that De Young Properties
is one of the pioneering homebuilders in California to offer PEARL in
newly-constructed and existing Brentwood homes. The PEARL permanent escape ladder is
available for installation in the builder's three popular Brentwood communities
located in Fresno and Clovis. De Young Properties will also offer PEARL to its
existing homeowners for retrofit installation.

As one of the largest homebuilders in the region, De Young Properties has delivered
advanced innovation, customer service and quality to more than 7,000 families in
central California. In 2007, the company continues this legacy by adding PEARL to
its home safety upgrade package as well as adding three new communities to its
portfolio: Brentwood on the Green (northeast Fresno), Brentwood Ranch (northwest
Fresno) and Brentwood Loma Vista (in Clovis). De Young Properties also offers alarm
systems, fire resistant roof tiles and fully fenced yards as part of its home safety
package, in addition to many other features.

"Our homeowners deserve superior protection in case of a residential emergency,
including a safe way to escape from upstairs rooms," said Jerry De Young, president
of De Young Properties. "Giving consumers the option to include PEARL is just one of
the ways we're exceeding customer expectations."

According to the National Fire Protection Association, more than 16,000 people were
injured or killed by residential fires in 2005. Many of these casualties are the
direct result of not being able to escape from upper-story bedrooms. Because PEARL
can be permanently installed into the interior wall space below second and
third-story windows, homebuilders like De Young Properties are closing this deadly
gap in residential fire safety by including an "always there" means of escape.

De Young Properties joins a list of approximately 60 builders who are making home
safety a priority by including PEARL in new home construction. According to a recent
online survey, more than 80 percent of respondents "strongly agree" that
homebuilders have a social responsibility to offer innovative home safety features -
either as upgrade options or standard features (Source: Zoomerang on behalf of PEARL
Protected, December 2006). De Young Properties is one of the only homebuilders in
the state of California to fulfill this by offering comprehensive home safety
packages that include the PEARL permanent escape ladder.

PEARL Protected CEO David Duley believes tapping into these consumer insights will
not only help save lives, it can also help builders enhance their credibility and
increase sales - despite the current housing market slump.

"Nearly 90 percent of our survey respondents said they are more likely to choose a
builder with a reputation for making home safety a priority versus an equally
qualified builder," said Duley. "This demonstrates a widespread consumer preference
for homebuilders to elevate standards of safety."

Since its October 2005 debut, PEARL has become one of the most recognized home
safety products in the marketplace. PEARL received the 2006 Product Innovation Award
from the Home Safety Council as well as several other building product awards. PEARL
has also been featured in two different episodes of ABC's "Extreme Makeover: Home
Edition" and has been showcased on NBC's "Today" and CBS's "The Early Show."

Current and prospective homeowners in the Central Valley Region of California can
visit the Brentwood Model Home Center at Millbrook to see the installed PEARL
permanent escape ladder. For more information about PEARL Protected, visit
www.pearlprotected.com.

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About PEARL Protected
Headquartered in Atlanta, Georgia, PEARL Protected is redefining the standards of
home and fire safety through its patented, breakthrough product - PEARL - a
revolutionary Permanent Escape And Rescue Ladder that can be quickly and easily
deployed in the event of a residential fire or other home emergency. It is currently
available through a variety of channels, including the nation\'s largest homebuilders
and building supply dealers. PEARL can also be ordered directly through the PEARL
Protected website (www.pearlprotected.com) or via phone at 800.374.5737.


Web Site = http://www.pearlprotected.com

Contact Details = For media inquiries and product images, contact:
Charity J. Kassa
Bower Communications
678.637.7721
ckassa@bower-communications.com