Released on = April 27, 2007, 11:28 pm

Press Release Author = Bharat Book Bureau

Industry = Marketing

Press Release Summary = Global market review of the denim and jeanswear industries -
forecasts to 2012 : The world jeans market was worth US$49bn in 2004 and this figure
will rise to US$53.2bn by 2012 - a volume growth of around 11%.

Press Release Body = Global market review of the denim and jeanswear industries -
forecasts to 2012 : The world jeans market was worth US$49bn in 2004 and this figure
will rise to US$53.2bn by 2012 - a volume growth of around 11%. This predicted
increase in retail is based on population growth, spending power and on the lure of
the western jean for the world consumer. New evidence also shows how denim and jeans
production is accelerating the pace of its move to lower cost countries, notably
Turkey, India and China.

Following the success of our 1st edition, this exclusive report offers a brand new
study of this popular industry, including the latest pricing structure of denim and
jeanswear, a full analysis of the market including origins, statistical data,
production and consumption. An industry forecast is provided to 2012 as well as case
studies of the leading world, regional and directional brands. Other areas of
discussion include consumer attitudes, supply chains and strategic alliances and the
effect of the quota abolition.

Chapter coverage:

Chapters 1 and 2 provide an executive summary and introduction to the industry.

Chapter 3 looks at the price and cost structure of denim jeans, including retail,
wholesale and fabric cost relationships.

Chapter 4 concentrates on the Market. We understand the origins and history of the
sector, make comparisons to our previous report findings and analyse denim
production and jeans consumption. Data includes world jeans market by value, unit,
consumption and region - first for 2004 then looking ahead to 2012.

Chapter 5 discusses brand and price points, in particular own labels, retail formats
and world, regional and directional brands based in the UK, France, Germany and
Holland, Italy and the USA.

Chapter 6 offers case studies on major jeans brands including Levi and Wrangler, and
denim companies, including Arvind and Tavax.

Chapter 7 looks at attitudes towards this dysfunctional sector, including how
companies deliberate between a fashionable and functional product and how to best
market this product to meet consumer needs.

Chapter 8 turns to the supply chain and strategic alliances, focusing particularly
on economic facts and forecasts for China, Turkey, India and Japan.

Chapter 9 looks back at the issues facing the industry from the year so far,
including the abolition of quotas and supply and demand.

Finally, chapter 10 briefly explores what\'s the future holds for the denim and
jeanswear industry in terms of status, statement and future trend lines.

For more information, Please visit : http://www.bharatbook.com/detail.asp?id

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Contact Details = Bharat Book Bureau
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