Released on = April 27, 2007, 7:03 pm

Press Release Author = Aaron Pais

Industry = Marketing

Press Release Summary = If you had to ask what is the single most powerful marketing
weapon for any business, big or small, my answer would undoubtedly be...customer
testimonials.

Press Release Body = If you had to ask what is the single most powerful marketing
weapon for any business, big or small, my answer would undoubtedly be...customer
testimonials. It\'s one thing for you to toot your own horn, but it\'s another thing
when someone who has no financial stake in your success does.

According to \'Beyond the Niche\', \"trust\" is the most important element for the
success of a business making online product sales.

By nature, your web site provides a lot of information necessary to build trust with
the potential customer. You don\'t need to worry about providing too much
information in your online business, it\'s impossible to provide \"information
overload\" online. If someone isn\'t interested in your product then s/he isn\'t going
to bother to read or listen to your advertising message anyway. Online, too much
\"information\" isn\'t going to \"scare away\" an interested potential customer.

What information should you provide? Information that inspires trust and without a
doubt, TESTIMONIALS should be used to convey much of the information about your
business.

So, how do you get a TON of testimonials, in a short period of time? A lot of people
recommend running contests and offering cash prizes for testimonials. You can do it
the \'hard\' way, take time out of your busy schedule and your employees schedule to
setup a contest and in additon to the cost of laboor and time, pay for customer
testimonials

OR

You can link to \'Product Reviews\' for free at URateStuff. They make it EASY to link
to FREE Product reviews by REAL customers(which act as phenomenal customer
testimonials), by letting you copy/paste some code next to your product image on
your sell page. You can link to as many suitable reviews as you want. They even have
an \'Official buttons\' page with pre-made buttons for you to add next to your
product.



Web Site = http://www.uratestuff.com

Contact Details = Address: 2332 West Ham Road, Oakville, ON, Canada
Tel: 4167236903
Email: theratergator@uratestuff.com