Released on = April 22, 2007, 9:23 pm

Press Release Author = Bharat Book Bureau

Industry = Marketing

Press Release Summary = The intimate apparel business is undergoing major
technological change. New measurement and design techniques, combined with
innovative materials and production methods, are transforming the range, quality and
applications of women's lingerie.

Press Release Body =
Innovation and technology of womens intimate apparel
by W Yu, J Fan, S-P Ng, Hong Kong Polytechnic University, Hong Kong and S Harlock,
Media Innovations Ltd, UK

Key Features of Innovation and technology of womens intimate apparel :

- reviews the technological and innovative developments of ladies intimate apparel
- describes the research principles and scientific understandings of size,
materials, pattern and fit to achieve functional and technical design
- written by leading experts in the field

The intimate apparel business is undergoing major technological change. New
measurement and design techniques, combined with innovative materials and production
methods, are transforming the range, quality and applications of women's lingerie.
This important book provides an authoritative review of these developments

After an introductory chapter on the concept of body beauty, a first group of
chapters discuss innovations in the manufacture of brassieres, including
developments in breast measurement and sizing, innovations in bra design and
improvements in bra pattern technology. The following sequence of chapters reviews
key developments in girdles. Topics discussed include innovations in girdle design
and use and research on the physiological effects of body shapers. Innovation and
technology of womens intimate apparel concludes by assessing developments in
intimate apparel with special functions such as sports bras, and innovation in
knitted and seamless intimate apparel.

Innovation and technology of womens intimate apparel will be a standard reference
for designers and engineers working in this important area of the textile industry.

For more information, Please visit : http://www.bharatbook.com/bookdetail.asp?bookid

Web Site = www.bharatbook.com

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