Released on = April 28, 2007, 1:44 am

Press Release Author = Bharat Book Bureau

Industry = Marketing

Press Release Summary = Since its infancy, the aim of micromerchandising has been to
determine the breadth and range of products and stocking levels for garments at
particular stores for a retailer.

Press Release Body = Since its infancy, the aim of micromerchandising has been to
determine the breadth and range of products and stocking levels for garments at
particular stores for a retailer. Retailers must determine the optimal way to pair
product with stores in order to maximise profits, minimise costs and eliminate
waste, all while giving consumers the best possible shopping experience. Driving
financial performance requires smart and effective planning and execution, whereas
poor merchandising can cause a variety of problems for retailers and brands. This is
one of the key concerns that micromerchandising solutions address. This review
provides an introduction to micromerchandising, how apparel companies can benefit
(and the hurdles they may face) and what\'s in store for the future.

For more information, Please visit : http://www.bharatbook.com/detail.asp?id

Web Site = http://www.bharatbook.com

Contact Details = Bharat Book Bureau
207, Hermes Atrium, Navi Mumbai - 400 614, India.
Ph. : +91-(022)-2757 8668 or +91-(022)-2757 9131
email : bharatbook@gmail.com