Read Group to make data suppression service available online
Released on = April 27, 2007, 10:56 pm
Press Release Author = Read Group plc
Industry = Marketing
Press Release Summary = Data management company The read group is to make its data suppression service available online, as part of a range of packages that it plans to release over the coming months.
Press Release Body = The firm said that Suppression Online would allow the service to be accessed by
all businesses sending mailings, and enable a fast and responsive return for marketing
campaigns that depend on databases.
\"The read group said clients would be able to download a free data audit
service from the website, which will detail the number of deceased, duplicated records
and incorrect addresses.
Mark Roy, chief executive and founder of The read group, said: \"Some existing
online solutions force businesses with limited budgets to buy more than they require
when they simply want to suppress deceased and gone away [consumers], making such
desirable aspirations inequitable.
Roy said the service would also benefit larger companies that want to process
data against established market-leading products at a competitive price.
He added: \"The service is an affordable and easy to use solution that literally
does what it says on the tin -- enables you to manage your suppression online.\"
Web Site = http://www.suppressiononline.com
Contact Details = Contact Person: Rob Wilson c/o Mark Bell
2012
