Released on = April 19, 2007, 9:57 pm

Press Release Author = Namrata

Industry = Small Business

Press Release Summary = Germany has the largest national lingerie market in the
region, followed by Italy, the UK, France, and Spain

Press Release Body = The European Market for Women's Lingerie

Executive Summary

The West European market for women's lingerie-comprising bras, briefs and other
products such as bodies, teddies, bustiers, camisoles and corsetry-was worth an
estimated US$11.27 bn at retail level in 2005. Germany has the largest national
lingerie market in the region, followed by Italy, the UK, France, and Spain.

Bras accounted for 56% of the total value of the lingerie market in 2005 while the
market for briefs represented 29%. However, the high value share of bras reflects
the fact their average price, at US$17.58 per item, was several times that of
briefs, at US$3.60. In volume terms briefs dominate the market.

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