Released on = May 23, 2007, 6:41 pm

Press Release Author = Prestige Public Relations

Industry = Apparel & Fashion

Press Release Summary = New handbag line, Al Amirah, launches Spring 2007.


Press Release Body =
(Irvine, CA) May 23, 2007 - Irvine, California-based shoe company, Al Amirah,
(www.Al-Amirah.com) meaning "The Princess" in Arabic, renowned for their dedication
to affordable couture-like fashion footwear with their combination of luxury,
innovative style and comfort, has added a new handbag collection, Amirah by Al
Amirah, to debut in boutiques nationwide May 2007. As with the Al Amirah shoe
collection, high quality, beauty and sophistication are the essence of the handbag
collection. Amirah by Al Amirah handbags maintain the same superiority for which the
shoe collection has become known. Each handbag is crafted in supple, butter-soft
leather and adorned with fine quality materials, including tassels, hardware and
contrast stitching, celebrating the "royalty" in every woman.

The inspiration for the handbag collection reflects, owner and designer Laura
Vanderhook's travels to Europe and the Middle East, her passion for couture style,
and her desire to create high quality accessories available for the everyday woman.
"Both shoes and handbags provide more than functionality, they are an accessory that
completes a look," said Vanderhook. "I want to empower women and make them feel like
"royalty" by creating shoes and handbags that are not only practical but also
fashionable and affordable."

The Amirah by Al Amirah Spring 2007 handbag collection will debut with seven
introductory styles in over 20 specially selected boutiques nationwide as well as
online (see account list enclosed). Handbags will retail for $150-$300. For more
information visit www.Al -Amirah.com.


# # #


About Al Amirah: Launched in Spring 2006, Irvine, CA-based Al Amirah
(www.Al-Amirah.com) produces a successful line of shoes and handbags for women. The
Al Amirah collection of heels, flats and boots maintains a chic, unique, sexy style
as new colors, trends and detailing evolve each season. Al Amirah shoes are crafted
with fine quality materials to create feminine silhouettes that are beautiful and
sophisticated but also comfortable. The Amirah by Al Amirah handbag collection
launched in Spring 2007 is produced with the Al Amirah high quality of
craftsmanship, materials, and elegant design. Striking silhouettes are available in
soft leather with fine detailing.


Web Site = http://www.Al-Amirah.com

Contact Details = Media Contact:
Julie Leffler
PRestige Public Relations
Julie@PrestigePublicRelations.com
P) 949.722.8500
www.PrestigePublicRelations.com