Press Release Summary = Online entrepreneur Melissa Ingold (www.productdescriptionspack.com) is encouraging business owners to take an in-depth look at their product descriptions and analyze their effect on customers.
Press Release Body = Online entrepreneur Melissa Ingold (www.productdescriptionspack.com) is encouraging business owners to take an in-depth look at their product descriptions and analyze their effect on customers.
"It's so easy to get caught up in the rush to get your business online, and more often then not, the time spent writing descriptions is slim to none," says Melissa. "Unlike a brick and mortar store, your customers don't have the ability to physically see and touch products before they buy them, so you have to work harder and smarter to convince them that they need your product. Unfortunately, your product pictures don't 'speak a thousand words' online, because online, the only thing standing between you and your customer is words!"
One of the first steps that an entrepreneur should take before selling online is to define their target market, and determine their unique selling point. Unfortunately, this is a commonly overlooked step and the target market is often left wide open. If you don't know who you're selling to and what makes you different from everyone else, then it's almost impossible to sell to anyone.
Melissa says, "You just can't be everything to everyone. In order to excel at product description writing, you have to spend time narrowing in on your market, analyzing your products or services\', finding out what motivates people to buy, learning to write specifically for your customers, and of course, you should always test your work."
The Product Descriptions Pack has been created to fill a need, and that's to teach business owners the importance of "hot" descriptions and how they can write their way to sales without spending vast amounts of time or money on writers.
One happy reader exclaims, "I am so impressed with the Product Descriptions Pack. The simple format and clear instructions on how to write \'hot\' copy has really helped me to understand where I have been going wrong with my own product descriptions and how I can dramatically improve them. It has given me a new outlook for my business which I am really excited about and now feel like I can communicate to my customers in a way that they can understand. Thanks so much Melissa!\"
Whether you are a new business owner, or you've been online for years, the Product Descriptions Pack is a must have business tool.
About Melissa Ingold: Melissa started her copywriting (www.writingfromhome.com) business in August of 2006 and has seen her business grow steadily for the past 9 months. She also holds a diploma from the Medical Office Assistant program, and though the Medical program has given her a wider understanding of the vast administration field, and she has achieved the skills and training necessary to work in a medical setting doing both administrative and clinical tasks, she has chosen to continue working from home for the time being.
For more information on the Product Descriptions Pack, contact Melissa Ingold at services@writingfromhome.com or visit her website at http://www.productdescriptionspack.com.
2012
