Press Release Author = Jeanniey Mullen /Email Experience Council
Industry = Marketing
Press Release Summary = Widespread use and a thriving industry the driving forces behind petition to spell \"email\" without a hyphen
Press Release Body = NEW YORK and Monterrey, MEXICO, May 16, 2007 - The Email Experience Council is standing up for email and rallying marketers, publishing houses and software providers around the world to pledge to spell the word \"email\" without a hyphen by signing its \'Hyphens Equal Disrespect\' petition.
The significance of this simple, yet historical convention is explained by Jeanniey Mullen, Founder of this international organization, and Worldwide Executive Director and Senior Partner of Email Marketing at OgilvyOne Worldwide. \"Students of language know that as new terms become accepted by the mainstream they evolve into shorter words, single words and shed their capitalization and hyphenation,\" she says. \"Words like \'Web site\' and \'on-line\' over time have become \'website\' and \'online\' as people became more comfortable with them. \'Electronic mail\' has followed a similar acceptance arc, becoming \'E-mail\' and then \'e-mail.\'\"
\"It\'s now time for \'the word\' to take its final step and become simply \"email,\" signifying the ubiquity of this form of communication, which is now used by 97% of all consumers and 94% of marketers, according to Forrester Research,\" said Mullen.
More than 130 individuals representing publishers, software companies and email marketing practitioners have already stepped forward to support this initiative. To review the list of signees and the organizations represented, or to join this movement, please visit http://www.emailexperience.org/eec-petitions/.
About the Email Experience Council (eec)
The eec is a global professional organization striving to enhance the image of email marketing and communications, while celebrating and advocating its importance in business and its ROI value. The eec is committed to regularly conducting a broad series of email initiatives for a variety of organizations that highlight the positive impact and importance of email as a marketing tool, communications vehicle and branding device. Additionally, eec members are setting the standards for email through Marketing Roundtables. The eec members are representatives of other trade organizations, agencies, advertisers, technology partners, clients and companies focused on the potential of email marketing via mobile and other digital devices. For more information about the eec, please visit www.EmailExperience.org
Web Site = http://
Contact Details = In the U.S.: Jeanniey Mullen, founder of the Email Experience Council, jeanniey@emailexperience.org, (973) 204-0023
In Latin America: David Taboada, david.taboada@katalink.com, +521 (811) 284-0880
2012
