Released on = May 1, 2007, 4:25 pm

Press Release Author = Lee Media Associates

Industry = Media

Press Release Summary = Lee media launches online collaboration for public relations
planning, writing and issuing news releases and photographs and recording voice
clips in virtual media center.

Press Release Body = Toronto, Canada - Lee Media Associates, a public relations and
media production services business based in the the Greater Toronto Area of Ontario,
Canada, has implemented its virtual media production centre, allowing global clients
to collaborate online in planning strategy as well as developing and publishing
print and audio content.

The system also includes photograph distribution and allows for the delivery of
communication training online.

\"With our online project management, editorial and sound recording systems, we can
develop detailed communication plans, write and distribute news releases, as well as
record sound clips working with clients anywhere in the world - as long as they have
an internet connection,\" said Lee Media Associates founder and managing partner,
Mark Lee.

\"We are not a virtual business, but a business using virtual tools to bring media
services to customers wherever they may be located in the world,\" he added.

The communication strategies and plans, the news releases and the audio content,
while developed online, are for targeting traditional print, radio and television
media as well as online news sites.

The benefits of the system are shared by customers regardless of their state of
internet connectivity; so that existing clients or those coming to Lee Media
Associates through its Web site, enjoy the same reach allowed by the innovation of
the virtual media production centre.

\"Rather than reinventing the wheel, we\'re emphasizing innovativeness that is allowed
by the convergence inherent in the new media and the internet,\" said Lee. \"The
traditional hallmarks - of urgency, immediacy, the flow channels - are enhanced by
the continuous interaction native to the internet.\"

The system is built on PHP and Java and runs on a MySQL database, all open
technologies that are compatible with modern Web browsers.

Lee Media Associates was founded in 2002 to provide communication planning,
editorial, production and training services to corporate clients.

...30...

Contact: Mark Lee
related links:
http://www.lee-media-associates.com
http://www.lee-media-associates.com/index_clips.php
http://photos.lee-media-associates.com

Web Site = http://lee-media-associates.com

Contact Details = 3-6540 Falconer Drive
Mississauga
Ontario L5N 1M1
Canada