Released on = May 14, 2007, 9:54 am

Press Release Author = Jamey Purcell/Brainiac Games Inc.

Industry = Retail

Press Release Summary = Receiving praise and earning awards from independent toy
evaluators and organizations can give the little \"fish\" a fighting chance to grow
and prosper in the huge \"Toy Pond\". Safety Brainiac - Junior Edition is starting to
put up a fight by receiving it's first toy award, the Dr. Toy BEST PRODUCT Winner
for Spring 2007!

Press Release Body = Halifax, NS, May 14th, 2007 - Making ripples in the very big
"Toy Pond" is no easy task! With hundreds of new games and toys hitting shelves
each year and the marketing clout of the Toy Pond's biggest fish, including the
likes of Hasbro, Mattel & Bandai, the little fish in the pond often get swallowed
whole or left behind, floundering in the wake. Receiving praise and earning awards
from independent toy evaluators and organizations can give the little fish a
fighting chance to grow and prosper in the Toy Pond. Safety Brainiac - Junior
Edition is starting to put up a fight by receiving it's first toy award, the Dr. Toy
BEST PRODUCT Winner for Spring 2007!

"Breaking into the toy industry is challenging and often very frustrating when you
look around and see the success of some toys and games which have little to do with
their quality or value but instead rely upon huge marketing campaigns and the
influence the toy company has over retailers and their purchasing decisions", shares
Jamey Purcell, President of Brainiac Games Inc. "We knew we had a world class game
in Safety Brainiac and this first award provides us with the external validation we
needed to have retailers and consumers alike start to take notice."

\"Our partners, SafeAmerica Foundation and Block Parent Program of Canada saw the
value of Safety Brainiac after carefully reviewing the game and then endorsing it,\"
adds VP of Operations, Tamara Purcell, \"After all you won't find another game like
it . countless hours of family fun all wrapped up in a game that helps children
learn how to stay safe . that's a very strong value proposition and this first award
proves it!\"

Safety Brainiac - Junior Edition addresses the safety issues and dangers that
children between the ages of 5 and 12 can face in their everyday lives. Engaging
questions, a fun-filled puzzle and rewards for the players and winners of the game
create wonderful opportunities for parents to help their children learn to live
safer lives.


Web Site = http://www.safetybrainiac.com

Contact Details = Brainiac Games Inc.
39 Inglewood Crescent
Dartmouth NS B2W 5W4
p - 902-434-9956
f- 902-435-0885
e - jamey@safetybrainiac.com