Released on = May 26, 2007, 5:10 am

Press Release Author = HenrichConsult.org

Industry = Media

Press Release Summary = HenrichConsult.org announces the publication of the first of
a series of White Papers on research conducted on behalf of clients. The first WP is
on an entertainment-education radio soap in Thailand. HenrichConsult was involved
fron the beginning in strategy development, implementation and post production
research. HenrichConsult can provide these types of project development, oversite
and research to clients in the USA and overseas.

Press Release Body = HenrichConsult.org announces the publication of the first of a
series of White Papers on research conducted on behalf of clients. The first WP is
on an entertainment-education radio soap in Thailand. HenrichConsult was involved
fron the beginning in strategy development, implementation and post production
research. HenrichConsult can provide these types of project development, oversite
and research to clients in the USA and overseas.

This first of a kind White Paper covers the research conducted on the
entertainment-education radio soap, NEVER TOO LATE in Thailand. HenrichConsult.org
was involved in the creation of the NEVER TOO LATE series (101 episodes on national
radio) both from a mediastrategy development process. Communication goals were
established, implemented through a collaborative scriptwriting process, aired over a
year period and then research conducted primarily by research consultant, Christine
Henrich.

This study, as presented in the White Paper, has shown the effectiveness of the
entertainment-education strategy. It purposely engages the audience, causes them to
think about issues brought up on the program and then to choose to make changes in
their personal lives. Entertainment-education is an effective tool to involve an
audience in personal change.

HenrichConsult.org is a mediastrategy and educational consulting service offered for
non-profits here in the USA and overseas. For more information, email
info@HenrichConsult.org or call 434-878-3029.


Web Site = http://www.HenrichConsult.org

Contact Details = For more information, email info@HenrichConsult.org or call
434-878-3029.