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Making the Right Choice Easy - Two Entrepreneurs Are Shaking Up Online Shopping

Released on = June 25, 2007, 8:05 pm

Press Release Author = Michael Schneider

Industry = Electronics

Press Release Summary = CremeCrop.com, an online retailer of consumer electronics,
was launched this past week and looks to shake up online shopping. It seeks to
simplify online shopping by offering only one product, the best product, in each
category of electronics.

Press Release Body = CremeCrop.com, an online retailer launched this week by college
students Mike Schneider and Bryan Welfel, bucks the trend of the overly complex
online shopping industry. Unlike most online stores, CremeCrop.com does not force
consumers to choose between hundreds of similar products described in cryptic
technical terms. Instead, CremeCrop.com is designed to simplify online shopping by
offering only one product, the best product, in each category of electronics- and
explaining in plain English why that product has been chosen.

"We think online shopping for electronics has been moving in the wrong direction"
said Schneider. "Companies, often mercenarily, offer consumers numerous costly
product options, but most consumers don't have the technical knowledge to
distinguish between these countless seemingly similar technological items. This
often leads to a situation in which a person will buy either an overhyped,
overpriced product, or a cheap product that simply doesn't deliver. It can be a
very stressful situation, and we change that."

"Each product is the result of extensive research and hands-on testing," says
Welfel. "Customers can rest assured that we've put a great deal of thought into
choosing the products offered on CremeCrop.com, and each product is constantly
scrutinized as competitors enter the market to ensure that the product continues to
be the best buy for our customers." Each product also features a concise description
in non-technical language that explains why it is the best product.

This simplification of shopping is the hallmark of CremeCrop: "No Stress Shopping."
This slogan, plastered throughout the website, is explained by Schneider as "Low
prices, a few high quality items, and clear explanations as to what the consumer is
buying. That's the way online shopping should be."


About Creme Crop LLP
Established in 2006, Creme Crop LLP operates www.CremeCrop.com, an online retailer
that sells consumer electronics. Aimed at the technological layman, CremeCrop.com
seeks to simplify the often stressful online shopping experience by offering only
one product, the best product, in each category of electronics.

XXX


Web Site = http://www.cremecrop.com

Contact Details = Mike Schneider
(201)913-4094
mike.schneider@cremecrop.com
62 Maria Drive
Hillsdale, NJ 07642

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