Released on = June 26, 2007, 12:39 pm

Press Release Author = John Roberson / Advent

Industry = Small Business

Press Release Summary = TN based company follows the trend of tv makeovers by
offering \"extreme lobby makeover\" for small and mid sized businesses who are on a
budget and need results often times in a matter of days!

Press Release Body = NASHVILLE, TN - First impressions are vital. Advent, a
Nashville-based marketing and design firm is pioneering the emerging business trend
of branded environments to help businesses use corporate space to display their
image, mission, and values in a direct and tangible way. Branded environments can
most simply be defined as lobby makeovers, with a twist. Lobby makeovers follow the
popular consumer trend of reality TV makeovers, where a person or home is
transformed in a short time on a limited budget.

A branded environment is a new tool in the marketing arsenal. It is a strategic
approach to interior design that aligns physical spaces with company identity. The
goal of branded environments is to increase profitability. This goal is accomplished
through heightened brand awareness, differentiation and exposure. It is a powerful
opportunity to welcome customers and immerse them in the authentic nature of the
company.

Cutting-edge corporations are now using branded environments to boost employee
loyalty and retention and attract like-minded candidates. Daily exposure to these
messages equips employees as ambassadors for their company's mission, vision and
value.

Advent has a team of specialists who work to minimize the impact a makeover has on
day-to-day operations. This team combines the disciplines of marketing, branding,
interior space planning, design and installation to make the process much more
efficient and cost-effective than traditional interior design.

"We are similar to an ER medical team; we know the discipline but we also understand
urgency," says John Roberson, President of Advent. "We have 20 years experience in
face-to-face marketing events where deadlines are absolutely inflexible. We know how
to deliver results while allowing business to carry on as usual."

John Lavey, Hammock Publishing's Managing Director, says, "We hired Advent to guide
us in a redesign of our interior space and help us brand ourselves more effectively
within that space. Advent walked right in, helped us develop our interior
re-branding and worked with us to create space that gets noticed and reminds all of
us on staff what we are here to do as a company. We tell our clients' stories and
Advent helped us tell ours."

For more information, visit www.lobbymakeover.com

For press inquiries and interview requests, please contact Aneisha Howard
info@maniapublicrelations.com


Web Site = http://www.lobbymakeover.com

Contact Details = Aneisha Howard
Mania PR
616.706.8655
info@maniapublicrelations.com