Released on = July 5, 2007, 5:03 am

Press Release Author = Wildfire PR

Industry = Automotive

Press Release Summary = New sub-site focuses on educating users and empowering fleet
managers

Press Release Body = London, 5th July, 2007: Digital Media Solutions agency, Amaze
Digital, has revamped Lexus GB's company-car website. The site, which is available
within www.lexus.co.uk, will help the car manufacturer to increase its share of the
fleet car market. The re-design coincides with Lexus's ongoing launch of new models
such as the such as the IS 220d diesel , RX 400h Hybrid and the GS 450h Hybrid and
LS 600h Hybrid which will appeal to fleet managers, contract hire and leasing
companies, and company car drivers.

The new sub-site, which is built on Tridion's R5, is designed to provide all
potential fleet customers with information on Lexus's new range of cars as well
comprehensive information on taxation and running costs. It features a series of
customer-orientated sections that have a clearly defined user journey, catering for
individuals needs including understanding government policy on cash allowances as
well as information on whole life costs.

Unlike other car manufacturers, Lexus's new sub-site features a model comparison
tool, powered by Jato, a supplier of automotive market intelligence. This tool
allows users to compare their ideal Lexus against any other manufacturer's model at
a comparative specification, reinforcing Lexus' belief in its new line of cars and
appeal to the fleet market. ComCar, a supplier of online automotive tools, has
provided a cross-competitor CO2 calculator and a whole life costs calculator.

The section also features a comprehensive news and event section written by industry
specialist Ashley Martin, ex-editor of Fleet News, ensuring that visitors to the
site are kept up to date on a range of topics affecting the fleet industry such as
changes in government legislation.

"As part of our long-term relationship with Amaze Digital we have delivered a truly
unique and powerful company cars section that reflects Lexus' dedication to both our
interactive strategy and the fleet Industry. This section brings new standards to
manufactures fleet communications and is truly befitting a premium and innovative
brand such as Lexus," commented Matt Button, Manager of Database Marketing, Lexus
GB.

"Lexus is perfectly positioned to capture a larger share of the company car market.
It now offers the world's largest range of hybrid cars designed to deliver high
performance whilst reducing emissions and improving fuel economy. This website will
help educate fleet operators and company car drivers about the financial benefits of
low emission vehicles and help them make sound practical decisions using the
interactive tools," commented Natalie Gross, General Manager, Digital Marketing,
Amaze Digital.


Notes to Editors:

For further press information please contact:
Sarah-Anne Bray / Laurie Glimmerveen
Wildfire PR
Tel: 0208 339 4420
Email: amaze@wildfirepr.co.uk

About Amaze Digital:
Amaze Digital creates interactive digital media solutions which combine consumer
requirements and business objectives to deliver ROI. Amaze Digital is part of web
technology solutions company Amaze, which has an unrivalled heritage in digital
innovation. The company has been shaping interactive touch-points and facilitating
learning through online interaction for over 10 years.

Amaze Digital offers a broad range of interactive services including: strategic
planning, access to the latest innovative technologies, website development, content
creation, digital marketing and advertising, creative services, support and managed
services. Clients include: Toyota Europe, Outward Bound, Evolution and Lexus.

For more information visit www.amaze-digital.com






Web Site = http://www.amaze-digital.com

Contact Details = Laurie Glimmerveen
Wildfire PR

Suite 7, The Sanctuary
23 Oakhill Grove
Surbiton
KT6 6DU

020 8339 4420
laurieg@wildfirepr.co.uk