Released on = July 20, 2007, 12:35 pm

Press Release Author = Debra Rabin / Spectrum Direct Insurance Services, Inc.

Industry = Financial

Press Release Summary = The eLifePolicy.com website allows consumers to purchase up
to $250,000 of term life insurance coverage online, with no medical exam or
insurance agent, just a few health questions, in just three easy steps.

Press Release Body = Mission Viejo, CA, July 21, 2007 -- Spectrum Direct Insurance
Services, Inc. a leader in e-commerce insurance websites, announces the launch of
www.eLifePolicy.com, an exclusive life insurance website, in cooperation with
HSBC-North America. With the launch of www.eLifePolicy.com Spectrum Direct Insurance
Services, Inc. is now firmly in the lead in the sales of life insurance online
directly to consumers.

\"We\'ve made a name for ourselves as the top seller of life insurance online\" stated
Shawn Schaefer, Director of Marketing. \"With the addition of the eLifePolicy.com
website we intendCA to extend that lead, and offer consumers a well priced,
convenient way to purchase the term life insurance they need to protect their
families and possessions.\" What\'s so special about this website? \"The
www.eLifePolicy.com site will allow consumers to buy life insurance rated \'A+\'
(Superior) by A.M. Best Company.\" Schaefer continued \"In cooperation with HSBC-North
America one of the largest banking and financial services organizations in the
world, we know this website will be a success.\"

Consumers can get a free quote by visiting the website at www.eLifePolicy.com and
completing a few brief questions on the front page of the site. The consumer can
then select among the quotes for the term of coverage they desire and complete the
short application online. If approved, they can pay for and print out their coverage
in minutes, not weeks or months like most term life insurance coverage. \"We\'re
committed to offering the consumer the fastest, easiest way to purchase the term
life coverage they need\" offered Schaefer, \"and our successful track record means
that we can deliver this to the consumer when they visit us at www.eLifePolicy.com.\"

About the Spectrum Direct family of insurance websites and affiliate programs:
Spectrum Direct is a life insurance sales and marketing organization, licensed in
all 50 states, whose products are entirely internet-based and designed to enable the
purchase and management of policies online. Please visit us at
www.SpectrumDirect.com, www.AmericanLifeDirect.com, www.LibertyDirect.com and
www.eLifePolicy.com.

Web Site = http://www.eLifePolicy.com

Contact Details = Contacts:
Shawn Schaefer, Marketing Director
949-600-7904

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Press Contact: Debra Rabin
Spectrum Direct Insruance Services, Inc.
26023 Acero, Suite 100
Mission Viejo, CA, 92691
Phone: 949-600-7912