Released on = July 16, 2007, 9:49 am

Press Release Author = Scott Lucas - First Class Watches

Industry = Internet & Online

Press Release Summary = First Class Diamonds reveals their latest range of premier
diamond studs and diamond pendants.

Press Release Body = In September 2004, James Moore Jewellers successfully entered
the e-commerce market retailing a large range of elegant and technologically
advanced watches at honest discount prices unless the alias of First Class Watches.
Due to the unanticipated success of this venture a sister company was created less
than a year later to sell a catalogue of diamond jewellery.

Using the same formula of honest pricing, dedicated customer service and high
security, First Class Diamonds also enjoyed phenomenal success. Originally starting
with a large selection of customizable diamond solitaire rings and diamond earrings,
they now seek to create a wider range of products including diamond pendants and
three stone diamond rings.

The latest addition to the product collection consists of varying size stones set on
stylish stud earrings. This selection of earrings focuses on a new style of earring
which further emphasizes the diamond to fully show the size of the stone. The range
starts at a more modest discount price of £195.95 and peaks at £995. The complete
range is offered with secure screw fittings.

In the coming weeks, First Class Diamonds plans to unveil a vast range of diamond
pendants, to add to those already available. The pendants range will have a variety
of settings including clusters and patterns as well as a range of different size and
quality stones.

In addition, to increase security technical steps have been taking to implement the
card verification services Verified by Visa and MasterCard SecureCode on the First
Class Diamonds payment system. This decision was taken to further ensure that
customers could feel safe using our website, as the transaction uses a password,
along with other security checks to ensure the transaction is legitimate and secure.

As part of their service, both websites offer free delivery with their product
ranges and take care to ensure that security is paramount at all times. Delivery
times for diamond jewellery often vary upon the availability of the product, but the
vast majority of orders are dispatched within a few days of ordering. This is made
possible by the large amount of stock kept in local warehousing.

Web Site = http://www.firstclasswatches.co.uk

Contact Details = First Class Watches and First Class Diamonds
9 Warwick Road
Kenilworth
Warwickshire
CV8 1HD

shop@firstclasswatches.co.uk
01926 855278