Released on = July 12, 2007, 7:05 am

Press Release Author = Beverly Steinber / GBL Public Relations

Industry = Apparel & Fashion

Press Release Summary = Primal Elements Perfume in a Handy, Easy-to-use Container
for People On-The-Go; New Organic Hand Cream Comes in Complementary Scents


Press Release Body = Huntington Beach, CA...For Immediate Release...Primal Elements,
a leading innovator in bath and personal care products, introduces Perfume Rollette,
a roll-on perfume that is easy to use, safe to keep in a purse or gym bag without
fear of spilling, and is heavenly to smell. The Perfume Rollette comes in six
luscious scents: Crème Brulee, Rain Scent, Silver Orchid, Sparkling Grapefruit,
Sugar Petals, and Tahitian Vanilla. The six fragrances are also available in a new
hand cream made with certified organic ingredients. The .3 ounce rollette and the 3
oz. hand cream have a $12 suggested retail price.
The long-lasting perfume is a blend of high-quality oils and is alcohol-free so
will not irritate or dry the skin. The rich oils provide a soft feel to the
perfume. To apply, simply roll the perfume head onto pulse points.
The Paraben-Free moisturizing hand cream is formulated with the finest ingredients,
including many that are certified organic such as sunflower, jojoba, sweet almond,
borage and tamanu oils along with certified organic chamomile, lavender and arnica
extracts. This noursishing formula with its healing and emollient benefits
moisturizes and protects, resulting in skin that is soft and silky smooth.
"Using the Perfume Rollette or organic Hand Cream, consumers will be able to take
their favorite scents with them," said Scott Freeman, CEO of Primal Elements. "They
can touch-up their scent and soften their skin throughout the day or take a
different fragrance with them to change their scent depending on their mood,"
Freeman added.
Primal Elements products are made in the USA and are available online at
www.primalelements.com and nationwide at high-end specialty retailers. For more
information, call Primal Elements at (800) 434-8277 or visit the website at
www.primalelements.com.
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Web Site = http://www.primalelements.com

Contact Details = Beverly Steinberg
GBL Public Relations
20525 Via Belleza
Yorba Linda, CA 92886
(714) 777-2760
GBL@speakeasy.net
www.gblpublicrelations.com