Terri Lee
and friends once again deliver diversity and delight to a whole
new generation of little girls!
Released
on = July 28, 2007, 4:42 am
Press
Release Author = Allyson Kovaleski
Industry
= Retail
Press
Release Summary = One of the first doll companies to shatter
the color barrier in the mid-‘40s, Terri Lee Inc. launched
African-American dolls Bonnie Lou and Patty Jo, who defied the stereotypes
of the day with their stylish fashions and beautiful painted faces.
Even more ethnically diverse dolls followed, to the delight of countless
little girls, as well as today’s most discerning doll collectors.
Press
Release Body = July 28, 2007– By all accounts, the demographic
face of America is changing dramatically. But here’s one thing
that remains the same. Just like she did over 50 years ago, adorable
Terri Lee—the toddler doll “born to love and
be loved”—is blazing a trail to celebrate that increasing
diversity with a circle of ethnic friends designed to delight little
girls of all cultures and skin colors!
One
of the first doll companies to shatter the color barrier in the
mid-‘40s, Terri Lee Inc. launched African-American
dolls Bonnie Lou and Patty Jo, who defied the stereotypes
of the day with their stylish fashions and beautiful painted faces.
Even more ethnically diverse dolls followed, to the delight of countless
little girls, as well as today’s most discerning doll collectors.
Terri Lee Associates has drawn upon the rich and
groundbreaking heritage of Terri Lee to launch
a diverse new line of friends, such as Ella Princess Ballerina,
a top-selling African-American beauty available on terrilee.com
now, and who will soon make her premiere on Target.com.
In
addition, Terri Lee Associates is also working
hand-in-hand with Kmart, by supplying an array
of culturally diverse dolls—including classic favorites Bonnie
Lou and Patty-Jo—to stock the retailer’s newest
doll aisle. Debuting in August, the aisle will be dedicated solely
to multi-cultural dolls in order to address the needs of the evolving
marketplace.
“Given
the leading role Terri Lee played in bringing diversity to the doll
world in the 1940s, we are proud to return to her roots and continue
that tradition today,” says Allyson Kovaleski,
Director of Product Development and National Sales for Terri Lee
Associates.
Terri
Lee is a trend-setter, not a trend-follower.
“Remaining
true to the Terri Lee legacy also helps differentiate the historic
line from countless dolls in the marketplace which have abandoned
childhood innocence in favor of more provocative fashions and adult
attitudes.” Says Gretchen McGinnis, Director
of Marketing for Terri Lee Associates
With
fabulous fashions and accessories that are simple for a toddler
to manipulate, silky hair that’s fun for girls to style, and
a rich heritage that mothers and grandmothers can take pride in,
Terri Lee retains a truly cross-generational appeal.
It’s no wonder Doll Reader magazine voted
her the fourth best-selling doll of all time!
####
Web
Site = http://www.terrilee.com
Contact
Details = Allyson Kovaleski
Terri Lee Associates
7600 El Camino Real #1-200
Atascadero, CA 93422
1-888-837-7450
Allyson@terrilee.com
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