Released on = August 12, 2007, 11:16 pm

Press Release Author = Abdul Aziz

Industry = Software

Press Release Summary = Is your marketing department equipped to identify customer
segments that would be most responsive to your company's product & services?

Press Release Body = According to recent McKinsey report, improving a company\'s
case-management (ability to track sales leads and complex service requests)
capabilities through relatively modest changes in processes, technology, and
organization can increase cross-channel revenues by 10-20% while reducing customer
churn by 5-10%. This is best achieved through well thought out organization wide
Customer Relationship Management (CRM) initiative. Another research report from IDC,
points out major payoffs of CRM implementations in boosting revenues, improving
customer experience, reducing cost of sales, marketing and customer service.



In terms of the market behavior, customers for variety of products and services are
already becoming immune to carpet bombing styled telemarketing/SMS campaigns. Once
regulators block these communications channels further, acquiring new customers
would require newer approaches. Evolved marketing approaches would include analysis
of existing customer data in terms of their demographics, purchase behavior,
transactional histories and media-graphics. Precision marketing campaigns launched
to attract similar profile customers are likely to be well received with increased
response rates. Leads generated would see higher conversion rates ultimately leading
to long-term and profitable customer relationships.



Aforesaid marketing process effectiveness is difficult to achieve without clearly
defined CRM strategy and its user & customer-centric implementation. This need is
further accentuated by globalization and a realization of the need to compete with
global giants by the Indian corporations.



We have been assisting companies in India in CRM strategy formulation and its
implementation through marketing campaign automation, sales force automation,
customer service & support automation to deliver on Cross and Up-selling objectives
across diverse product & services of the company.



Web Site = http://www.divassoftware.com

Contact Details = Abdul Aziz
Senior Product Executive (Compliance)
Hand Phone: +91.9312009192
Email: abdul@divassoftware.com

Divas Offshore Software Technologies (P) Ltd.
N-1/3, DLF Phase II, Gurgaon - 122002, India.
Tel: +91.124.4018801 (8 Lines) Ext.112
Fax: +91.124.4018044
Web: www.divassoftware.com