BiGDUG to
use mkodo for mobile catalogue ordering
Released
on = August 6, 2007, 6:18 am
Press
Release Author = BiGDUG
Industry
= Retail
Press
Release Summary = Mkodo has announced that BiGDUG, the number
one provider for low cost shelving, is integrating the mkodo Intelligent
Mobile Platform with its own print advertising campaign
Press
Release Body = Mkodo has announced that
BiGDUG, the number one provider for low cost shelving,
is integrating the mkodo Intelligent Mobile Platform (IMP)
with its print advertising campaign.
Future
advertisements from BiGDUG (http://www.BiGDUG.co.uk/)
will not only promote specific products, but will also include a
text number, which interested parties can SMS to order the company’s
complete catalogue. The IMP will manage the correspondence by sending
a text that acknowledges the request. It will then move the contact
names and numbers into a database so that BiGDUG
can manage the mailings.
Doug
Nourse, BiGDUG’s chief executive, said, “We
believe that this campaign will help us by being more efficient.
Only those interested will request the catalogue and it will give
those companies the immediacy only available to mobile communications.
Mkodo’s IMP will provide us with complete report details for
our real-time and post campaign analysis.”
Sue
Yoxall, mkodo’s executive director, said, “We
are pleased to see a company like BiGDUG being so progressive in
its advertising campaign, by taking advantage of the very latest
in mobile technology. By integrating SMS with its print advertising,
BiGDUG have taken a huge step forward in achieving interactive client
marketing. By instigating these new marketing efforts, companies
like BiGDUG will be rewarded with customer loyalty and improved
communications.”
Mkodo
limited has been a leader in the market for provision
of Direct to Customer (D2C) mobile communication
services since May 2001. The mkodo Intelligent Mobile Platform
(IMP) is an industry leading flagship product and is available
as a managed service or a software licence.
Using
mkodo expertise and off-the-shelf tools, clients
can integrate SMS, Mobile Content, WAP, Mobile Portals, MMS and
other mobile technologies in their marketing, commerce, CRM, research,
business efficiency or mobile content delivery services.
Mkodo's
blue chip client base benefits from the highest quality technical
and customer services. Mkodo have proven experience
with thousands of successful activities across the globe. Clients
include: MTV Networks, Proximity, Turner Broadcasting (Cartoon Network),
The Armed Forces, DMG World Media, Grolsch, Creation Financial Services,
Reed Exhibitions, Ideal Shopping Direct, Linney Design.
About BiGDUG
BiGDUG is recognized as the best value online racking
and shelving (http://www.BiGDUG.co.uk/)
company in the UK. BiGDUG specialises in offering
customers specifically produced products that are easy to assemble
and operate. BiGDUG's main products include: galvanised
shelving (http://www.bigdug.co.uk/acatalog/265kgs_Galvanised_Shelving.html?nav)
Web
Site = http://www.bigdug.co.uk/
Contact
Details = Contacts:
Doug
Nourse
BiGDUG Limited
Unit 14
The Hawthorns
Hawthorns Lane
Staunton
Gloucester
Gloucestershire
GL19 3NY
Tel: 08450 654 000
http://www.bigdug.co.uk/
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