Released on = August 15, 2007, 8:45 pm

Press Release Author = Markus Heitkoetter

Industry = Financial

Press Release Summary = Rockwell Trading Inc. (www.rockwelltrading.com), a leading
provider of small-investor education and training, announced the general
availability of its new Day Trading Coach packages today.

Press Release Body = AUSTIN, Texas - August 15, 2007 - Rockwell Trading Inc.
(www.rockwelltrading.com), a leading provider of small-investor education and
training, announced the general availability of its new Day Trading Coach packages
today. The new products build on the company's successful education portfolio and
reflect Rockwell Trading's continued commitment to its trader education philosophy
-- providing real-time coaching and coaching resources that go far beyond
instructional videos or tutorials for hands-on, fully-supported trading experience.

"Our success is from the wealth of knowledge and industry experience our renowned
coaches bring to the table," said Markus Heitkoetter, CEO of Rockwell Trading. "Our
new product pricing brings us closer to our goal of making our trading tools and
coaching resources affordable for everyone, bringing traders closer to their own
financial goals, whether they are new to trading or just need a hand getting back
into the game."

Rockwell Trading Inc. provides complete coaching services to individual investors
looking to improve their performance in financial markets. The expanded, flexible
pricing and coaching options help customers choose only the services they need
without requiring commitments to buy more.

The new Day Trading Coach (DTC) packages include affordable options like
pre-recorded coaching sessions or group coaching sessions at a significant discount.
These are wonderful alternatives for budget-oriented traders who want valuable,
trustworthy trading guidance at a lower price than Rockwell Trading's one-on-one
coaching sessions.

"Coaching provides so much more than a traditional learning model that we had to be
careful when developing our new products," said Heitkoetter. "Our competitors offer
DVD or textbooks or templates or 'black-box' automated strategies and we can't be
seen as a "me-too" competitor. So we have to make sure all of our products have a
coaching component, a way for our customers to continually focus their energies and
mindset to successful trading."

Rockwell Trading's New Day Trading CoachT Product Lineup:

. Platinum
o The Rockwell Trading flagship: proven and personalized one-on-one coaching which
includes every available trading feature that Rockwell offers plus lifelong coaching
support.
. Gold
o Group coaching sessions, with a year of coaching support.
. Silver
o A mix of group and pre-recorded coaching sessions, with 90 days of coaching support.
. Trial
o Pre-recorded coaching sessions with 30 days of coaching support.


About Rockwell Trading
Rockwell Trading Inc., a financial services company based in Austin, Texas, is a
member of the Chicago Board of Trade. Rockwell Trading currently offers two
fully-supported, self-paced programs - Stock Trading Coachtm and Day Trading
Coachtm. Stock Trading Coachtm gives individual investors the tools, resources and
support to substantially improve their stock trading strategies and outcomes on
weekly trades, guaranteeing a 25% return on their investment capital. Day Trading
Coachtm enables day traders and investors with greater capital and risk tolerance to
substantially improve their day trading strategies and outcomes, also guaranteeing a
25% return on investment. Established in 2004, Rockwell Trading Inc. is a
privately-held company with 17 employees.


Web Site = http://www.rockwelltrading.com

Contact Details = Markus Heitkoetter
CEO, Rockwell Trading
141 W. Jackson Blvd. Suite 1910-A
Chicago, IL 60604
(866)-467-0747 or (312)-224-8306
www.rockwelltrading.com