Released on = August 14, 2007, 12:02 am

Press Release Author = A5tek Corp.

Industry = Software

Press Release Summary = Cebu City, Philippines - A5TRX Corp recently installed four
stations in Ayala Center Cebu which was the first in the city to install a networked
digital signage in a shopping center.

Press Release Body = Cebu City, Philippines - A5TRX Corp recently installed four
stations in Ayala Center Cebu which was the first in the city to install a networked
digital signage in a shopping center. Ayala Center Cebu is Cebu's leading high-end
shopping center in the southern part of the Philippines which is home to
world-renowned signature brands from both the Philippines and abroad.
The ieHIP® Digital Signage solutions installed around the mall consist of 46-inch
LCD monitors, mini-PCs and high-bandwidth Internet which are located strategically
on high foot traffic areas of the shopping center.

All the digital signage displays in the network are controlled and managed by a
server located from any location using A5TEK's ieHIP® Digital Signage Server or
popularly known as "centralized digital signage management." Thus, regardless of
the location of a digital signage or the volume of digital signages in the network
and for as long as they are internet connected, all of these digital signages can be
controlled to display simultaneous or different advertisements in real-time.

The current digital signage installation was also made possible thru a joint venture
between A5TRX Corp (A5TEK's Philippine affiliate) and Rich Media Networks Inc.
(RMNI).

A5TEK president Ted Y. Lee believes that the new installation is just a start.
"Our business model encourages a highly collaborative and profitable partnership for
companies to be able to build their own digital signage advertising network with
A5TEK as the technology partner." says Lee.

Lee also emphasized that ieHIP® Digital Signage's unique strength its robust and
flexible architecture which optimizes the advertising and profit capability of a
digital signage. "ieHIP® Digital Signage allows digital signage owners to increase
the number of ads over a single display or can accommodate instant ad requests like
limited-time offers from clients for a premium. This is especially effective in
retail establishments such as those located in malls where spur of the moment sales
blitz can happen anytime. ieHIP® is just the right solution for those requirements."
adds Lee.

A5TRX, A5TEK's Philippine affiliate, president Francis Dy for his part said that the
digital signage installations in Ayala Center Cebu were received quite positively by
mall-goers for their informative and engaging content. "We noticed that viewing time
of ads from shoppers on our digital signages has increased significantly with the
combination of ads and public information content. This only proves that digital
signage is a formidable advertising medium which we hope to surpass the
effectiveness of traditional media that are currently available. " according to Dy.
A5TRX and RMNI expects to increase installation within the mall in the next couple
of months to also address the increasing foot traffic the mall has over the last few
years.

About A5TEK
A5TEK Corp is a rich-media solutions provider for OEM, consumer and visual
communications markets headquartered in Sta. Barbara California with a strong and
highly-experienced R&D team staff in both the United States and in Asia. A5TEK's
ieHIP® proprietary technology is the base engine of its ieHIP® product suite -
ieHIP® Media Platform, ieHIP® Digital Signage and ieHIP® Media Gear. For more
information, visit www.a5tek.com.



Web Site = http://www.a5tek.com

Contact Details = A5TEK Corp.
1600 Wyatt Dr. #8
Santa Clara, CA 95054, USA
Tel.#: (408)988-0899 ext-101
Fax: (408) 988-0897