Released on: September 28, 2007, 11:13 am

Press Release Author: Bell Buckle Holdings, Inc.

Industry: Consumer Services

Press Release Summary: Bell Buckle Places Its Products in Whole Foods Market,
Krogers, PUBLIX, Giant Eagle, Woodman and Others

Press Release Body: FARMINGTON, Tenn., Sep 28, 2007 (BUSINESS WIRE) -- Bell Buckle
Holdings, Inc. (Pink Sheets:BLLB) announced today that on the heels of its
exceptional distribution its third quarter sales will be its best sales quarter in
its 10 year history. \"Considering our recent news regarding Publix, Whole Foods,
Kroger and several other nationally recognized chains distributing our products our
third quarter mirrors the expanded distribution we have been so excited about
announcing,\" stated company CEO, Brad Simmons. He continued, \"With a 55% sales
increase over this same time last year it confirms the public has accepted our
extraordinary product line.\"
As released recently Bell Buckle also announced that the launch of their Simplify
brand Sugar-Free Pure Vanilla Extract has been more successful than anticipated.
Simplify Pure Vanilla Extract is made using pure Madagascar Bourbon vanilla and is
naturally sugar free, most vanilla extracts have corn syrups added. After a great
deal of product testing and market research Bell Buckle Holdings, Inc. began
offering Simplify Pure Vanilla Extract to the grocery market last month.



Web Site: http://

Contact Details: Additional information about Bell Buckle Holdings, Inc. is
available on the company\'s web site at www.bellbuckleholdings.com, Brad Simmons,
Office: 931-359-8000, Fax: 931-359-8866