Released on: September 25, 2007, 4:38 am

Press Release Author: IMR International

Industry: Healthcare

Press Release Summary: IMR International Limited, developers of e-communication and
clinical information solutions, today announced the launch of a comprehensive guide
to arthritis within its new public health portal; www.epgpatientdirect.org.

Press Release Body: London, England, 25th September, 2007

EPG Patient Direct launches guide to Arthritis on new European health website.

IMR International Limited, developers of e-communication and clinical information
solutions, today announced the launch of a comprehensive guide to arthritis within
its new public health portal; www.epgpatientdirect.org.
Supported by Pfizer, the Arthritis Quick Guide will join other interactive guides
to form part of the EPG Patient Direct interactive knowledge 'library'; a range of
online guides designed specifically for use by the general public. Contained within
the resource are overviews of Osteoarthritis, Rheumatoid Arthritis and Ankylosing
Spondylitis; their causes, symptoms and diagnosis; treatment options, general
lifestyle advise and links to other valuable sources of information about various
rheumatic conditions.

"The Quick Guide is intended to break down medical language barriers and raise
patient awareness" said Michelle Kelly, Partnership Director for EPG Patient Direct
"In doing so, the resource will empower the patient, aid better communication with
health professionals and facilitate understanding of treatment options and possible
outcomes."

"Whilst we recognise that today's patients are more informed than ever before, they
are still faced with an overwhelming challenge in sourcing health-related
information that is comprehensive, trustworthy and easy to understand" said Chris
Cooper, Managing Director of IMR International Ltd. "By working with the support of
partners in healthcare such as Pfizer, we aim to cut through the masses of
sometimes irrelevant information available on the internet and connect patients and
their carers with information and advice that is viewed as authoritative,
balanced."

"We as a healthcare company recognize that virtually all of our health related
information is directed towards healthcare professionals. The EPG Patient Direct web
service provides us with an excellent opportunity to give patients access to
credible, comprehensive and easy to understand information about Arthritis and the
numerous treatment options available. This information will also allow patients to
enter into a constructive dialogue with their physicians when deciding upon the best
treatment options for them" said Dr. Michal Hodik, Director CNS/Pain and
Inflammation, Pfizer Europe.

Sanctioned by the European Medical Association and produced by IMR International Ltd
(www.imrmedia.net), EPG Patient Direct is dedicated to providing the general public
in Europe with a credible source of independent health-related information. Further
information about EPG Patient Direct, its content and partners, can be found at
www.epgpatientdirect.org.

About IMR International Limited.
East Sussex, UK based IMR International Ltd is a private limited Company
specialising in the delivery of e-communication and clinical information solutions.
The Company's activities fall within three key areas of competency: Electronic
Publishing, e-Marketing/Communications Solutions and Campaign Design. It also
provides database analysis, market research (Healthcare) and market intelligence
services.

CONTACT:
Charlotte Batten
IMR International Public Relations
PHONE: (+44) 01892 667512
E-MAIL: press@imrmedia.net
WEB: www.imrmedia.net


Web Site: http://www.epgpatientdirect.org

Contact Details: Southdown Business
Western Road
Crowborough
East Sussex